Core Insights - 1-800-FLOWERS.COM, Inc. has appointed Alexander Zelikovsky as Chief Information Officer to drive AI, digital commerce, and cybersecurity innovation, aligning with the company's transformation strategy under CEO Adolfo Villagomez [1][3]. Company Overview - 1-800-FLOWERS.COM, Inc. is a leading provider of thoughtful expressions, offering a portfolio of over 18 premium brands, including 1-800-Flowers.com®, Harry & David®, and PersonalizationMall.com® [7]. - The company operates as an omnichannel retailer and supports local businesses through its BloomNet® network, enabling same-day delivery [7]. Leadership and Strategy - Zelikovsky will lead the enterprise-wide technology strategy, focusing on IT applications, data architecture, cybersecurity, and business intelligence to enhance customer experiences and drive omnichannel growth [3][4]. - His extensive experience includes roles at Pitney Bowes and Kimberly-Clark, where he executed IT transformation strategies that resulted in significant business turnarounds [4][5]. Vision and Goals - Zelikovsky expressed enthusiasm about joining the company during its pivotal transformation, emphasizing the importance of technology in building consumer-centric relationships and operational excellence [5]. - The leadership aims to leverage technology and data to deepen customer relationships and accelerate growth across the business [5].

Core Insights - 1-800-FLOWERS.COM, Inc. has appointed Melanie Babcock as Chief Marketing and Growth Officer to lead marketing strategy, brand positioning, customer acquisition, retention, and revenue growth initiatives [1][3]. Company Overview - 1-800-FLOWERS.COM, Inc. has been a premier destination for meaningful gifting for almost 50 years, offering a portfolio of over 18 premium brands, including 1-800-Flowers.com and Harry & David [5]. Leadership Background - Melanie Babcock has over a decade of experience at The Home Depot, where she held various leadership roles, including Vice President of Orange Apron Media, achieving double-digit year-over-year growth [2][4]. - Prior to her tenure at The Home Depot, Babcock held leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum, focusing on building high-performing teams and driving revenue growth [4]. Strategic Vision - Babcock's role will focus on evolving marketing into a full-funnel flywheel to enhance customer awareness, acquisition, and retention, emphasizing a personalized customer journey [3]. - A key priority will be modernizing the digital experience to improve product discoverability and enhancing merchandising strategy through stronger data infrastructure and AI [3].