Seasoned Technology Executive to Drive AI, Digital Commerce, and Cybersecurity Innovation JERICHO, N.Y., Dec. 8, 2025 /PRNewswire/ -- Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of thoughtful expressions designed to help inspire customers to express and connect, announced the appointment of Alexander Zelikovsky as Chief Information Officer. Zelikovsky's appointment accelerates the company's ongoing transformation strategy under CEO Adolfo Villagomez. Continue Reading Alex Zelikovsky, C ...

Core Insights - 1-800-FLOWERS.COM, Inc. has appointed Melanie Babcock as Chief Marketing and Growth Officer to lead marketing strategy, brand positioning, customer acquisition, retention, and revenue growth initiatives [1][3]. Company Overview - 1-800-FLOWERS.COM, Inc. has been a premier destination for meaningful gifting for almost 50 years, offering a portfolio of over 18 premium brands, including 1-800-Flowers.com and Harry & David [5]. Leadership Background - Melanie Babcock has over a decade of experience at The Home Depot, where she held various leadership roles, including Vice President of Orange Apron Media, achieving double-digit year-over-year growth [2][4]. - Prior to her tenure at The Home Depot, Babcock held leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum, focusing on building high-performing teams and driving revenue growth [4]. Strategic Vision - Babcock's role will focus on evolving marketing into a full-funnel flywheel to enhance customer awareness, acquisition, and retention, emphasizing a personalized customer journey [3]. - A key priority will be modernizing the digital experience to improve product discoverability and enhancing merchandising strategy through stronger data infrastructure and AI [3].