Core Insights - Interparfums, Inc. has signed an exclusive fragrance license agreement with Longchamp, effective through December 31, 2036 [1] - Interparfums SA will handle the creation, development, production, and distribution of Longchamp-branded fragrances, with the first launch anticipated in 2027 [2] Company Overview - Interparfums, Inc. operates in the global fragrance market since 1982, managing a diverse portfolio of prestige fragrance brands under license agreements [5] - The company has two operating segments: European operations through its 72% owned subsidiary Interparfums SA, and U.S. operations through wholly owned subsidiaries [5] Longchamp Overview - Longchamp, founded in 1948, is known for its values of authenticity, energy, and optimism, and has expanded its product offerings to include travel accessories, handbags, and more [4] - The brand is committed to sustainability and has a strong global presence with over 400 stores in 80 countries [4] Strategic Importance - The partnership with Longchamp is seen as a strategic move to enhance Interparfums' fragrance portfolio and expand its market presence [3] - Both companies express optimism about the collaboration, highlighting the potential for innovation and brand value enhancement [3]

Core Viewpoint - The article emphasizes the rising popularity of "pseudo-body fragrances," which are subtle scents that mimic natural body odors, appealing to the Chinese aesthetic of understated fragrance [13][14][16]. Group 1: Pseudo-Body Fragrance Characteristics - Pseudo-body fragrances are described as alluring yet discreet, suitable for various occasions such as work, dates, and parties [20][22]. - The article highlights the appeal of these fragrances in enhancing personal charm and first impressions [9][11]. - Chloe's "Nude" is mentioned as a high-end example of pseudo-body fragrance, characterized by a blend of lychee, rose, amber, and cedar [30][36]. Group 2: Affordable Alternatives - WARMKISS's "Pure Desire Ribbon" is presented as a cost-effective alternative to Chloe's fragrance, priced at 69 yuan for two bottles, offering a similar scent profile [39][64]. - The article notes that WARMKISS fragrances are produced by an experienced factory, ensuring quality comparable to high-end brands [89][94]. - The fragrances are praised for their longevity, with lingering scents even after several hours [55][59]. Group 3: Additional Fragrance Options - Another fragrance from WARMKISS, "Skin Desire," is highlighted for its soft, clean scent, suitable for professional settings [47][116]. - The article discusses the importance of scent in social interactions, suggesting that a pleasant fragrance can enhance personal and professional relationships [154][155]. Group 4: Packaging and Design - The packaging of WARMKISS fragrances is noted for its aesthetic appeal, featuring a wave pattern design that adds a touch of elegance [126][130]. - The use of aluminum spray heads is mentioned, providing a fine mist that is gentle on the skin [132][135]. Group 5: Application Tips - The article provides tips on how to apply fragrances for maximum effect, such as spraying on pulse points and clothing to enhance scent longevity [138][141]. - It suggests that using fragrance in conjunction with moisturizing products can improve scent retention [144][148].