Core Insights - Unity's Q1 2025 financial report shows a 6% year-over-year revenue decline to $435 million (approximately 3.2 billion RMB) [1][3] - The core business segments, Grow and Create, experienced revenue drops of 4% and 8% respectively [1][3] - Despite the revenue decline, Unity's performance exceeded expectations, with revenue and adjusted EBITDA surpassing the upper forecast by 5% and 29% respectively, while net loss was $78 million (18% loss rate) [3][7] Revenue Breakdown - The Create segment's revenue decline was primarily due to decreases in professional and consumer service revenues, although strong subscription growth partially offset these losses [3] - The Grow segment's decline was attributed to weak performance in select growth products, but the early launch of the AI advertising platform Unity Vector helped mitigate some losses [3][7] Market Position and Challenges - Unity's stock price fell by 3.1% to $20.66, more than halving from its peak of over $43 in 2023 [3] - The company has been in a loss position since its IPO five years ago, with revenue remaining around $450 million since reaching a historical high of $609 million in Q4 2023, indicating potential market saturation and challenges in the gaming engine sector [3][11] Business Highlights - Unity 6 engine, described as the most stable and high-performing version, has seen over 4.4 million downloads, with 43% of active users migrating to it [5] - Unity's advertising network has successfully transitioned to the AI platform Unity Vector, which is expected to enhance competitiveness in the mobile gaming market [5][7] Future Outlook - Unity's CEO emphasized confidence in AI-driven advertising optimization and cross-platform development tools as key drivers for future performance recovery [7] - For Q2 2025, Unity projects total revenue between $415 million and $425 million, with adjusted EBITDA between $70 million and $75 million, anticipating a recovery in the Grow segment [7] Regional Strategy - Unity 6 and subsequent versions have been removed from the Chinese mainland and Hong Kong markets, with local needs being addressed by the Unity China team, which plans to enhance features for Chinese users [9][10]