财报发布当日，Unity 股价下跌 3.1% 收于 20.660 美元，与 2023 年股价最高的 43 块多相比，已跌去一半多。 从目前财报看，单一季度净亏损大幅收窄，但是自公司上市以来，一直是亏损状态，已经过去5年，依然没有盈利。 同时自2023年Q4收入达历史最高6.09亿后，营收一直维持在4.5亿上下。很难不让人认为，游戏引擎这个市场已经达到一定饱和，以及 Unity 在当前游戏行 业大环境下所面临的挑战。 近日，海外引擎商 Unity 发布了 2025 年 Q1 季度财报。报告显示，Unity 本季度的营收同比下降6%至4.35亿美元（约合32亿元人民币）。 其中，核心业务板块 Grow 和 Create 营收均出现下降，分别下滑 4% 和 8%。 面向游戏开发工具的Create 业务板块营收下滑主要是由于专业服务收入和消费服务收入的下降，但订阅收入的强劲增长在一定程度上抵消了这部分损失； 而专注于广告和商业化服务的Grow 业务板块下滑的原因主要是精选增长产品表现疲软，不过 AI 广告平台 Unity Vector 的提前上线缓冲了这一部分的损 失。 尽管营收下滑，但Unity表示借由Grow和C ...

2025上海车展正在进行中，科技公司Unity参展并带来基于数字孪生打造的工业操作系统以及对车载游戏的技术支持。 新京报贝壳财经：目前车辆的晃动、屏幕的位置、环境光等都很影响用户体验，这些现实问题要如何解决？ 张俊波：短期来看，车辆在行驶过程中仍然会有颠簸等情况发生，相对静止、不考验用户操作的游戏体验会更好。车内晃动问题确实是很大的痛点，一些企 业在研发底盘、座椅技术，通过反作用力降低晃动。其次，屏幕位置问题，或许需要随着技术发展，出现自动升降的屏幕，可以让乘员感受更好。最后，环 境光的影响，后排在防光玻璃或贴膜的帮助下会较快解决。 新京报贝壳财经：Unity中国如何从车载游戏中盈利？ Unity中国总裁张俊波向新京报贝壳财经记者表示，智能座舱将成为在电视、电脑、手机之后的第四大游戏场景，随着智能座舱逐步升级，未来2-3年车载游 戏赛道有望迎来爆发。 Unity中国总裁张俊波。 受访者供图 车载游戏不同场景需做不同设计 新京报贝壳财经：Unity中国对未来的车载游戏产业有什么判断？ 张俊波：当下，越来越多的新车产品上搭载了智能座舱，车内"屏幕"如三联屏、后排屏都已被用户作为重要的娱乐系统。随着搭载智能座舱的汽 ...

Core Insights - The 2025 Shanghai International Automobile Industry Exhibition has highlighted the increasing localization efforts of multinational automotive suppliers in China, with Intel making its debut by launching the second-generation AI-enhanced Software Defined Vehicle (SDV) SoC, which utilizes a chiplet architecture [2][3] - Intel's collaboration with companies like Hezhima Intelligent and others aims to address key technological challenges in the automotive sector, focusing on building a new intelligent vehicle ecosystem [2][4] - The automotive industry is facing three main challenges: transitioning from traditional automotive architecture to software-defined vehicles, ensuring sustainability in economics and battery supply, and achieving scalability across different vehicle models [2][3] Intel's Developments - Intel's second-generation SDV SoC boasts a tenfold increase in AI performance, a 61% improvement in CPU performance per watt, and a twofold enhancement in audio performance, with mass production set to begin in 2026 [3] - The automotive division of Intel is now based in China, reflecting the company's commitment to the Chinese market and its belief in significant opportunities within the automotive sector [3][4] Collaboration and Market Dynamics - The partnership with Hezhima Intelligent focuses on creating a cockpit and driving integration platform, leveraging Intel's chiplet architecture [4][5] - The demand for automotive chips is projected to increase significantly, with traditional fuel vehicles requiring approximately 600-700 chips, electric vehicles needing around 1600, and advanced smart vehicles potentially requiring up to 3000 chips [4] Market Trends and Competitors - Other global automotive giants, such as Porsche, are also enhancing their presence in the Chinese market, with Porsche announcing the completion of a strategic upgrade for its R&D center in Shanghai [5] - Unity China is actively developing in-car gaming ecosystems and has established partnerships with numerous automotive manufacturers, achieving over 85% market share in real-time 3D cockpit solutions [7][8] Future Outlook - Mobileye, a subsidiary of Intel, reported a revenue of $438 million in Q1 2025, marking an 83% year-on-year increase, driven by reduced inventory levels among primary customers [10] - The automotive technology landscape is evolving, with companies like Bosch and Aptiv also increasing their investments in the Chinese market, indicating a shift towards local supply chains and solutions [11][12]