Core Insights - TransUnion reported strong financial results for Q2 2025, with total revenue reaching $1,140 million, marking a 10% increase compared to Q2 2024 [2][4][6] - The company raised its 2025 revenue growth guidance to 6-7%, reflecting strong performance in the first half of the year [4][6] Financial Performance - Total revenue for Q2 2025 was $1,140 million, a 10% increase year-over-year, with 9% organic constant currency growth [2][6] - Net income attributable to TransUnion was $110 million, up from $85 million in Q2 2024, resulting in diluted earnings per share of $0.56 compared to $0.44 in the prior year [7][29] - Adjusted EBITDA for the quarter was $407 million, an 8% increase from $377 million in Q2 2024, with an adjusted EBITDA margin of 35.7% [7][29] Segment Performance - U.S. Markets revenue grew by 10%, driven by Financial Services and Insurance, while International revenue increased by 6% on an organic constant currency basis [4][5] - Financial Services segment revenue was $420 million, reflecting a 17% growth [5][6] - International revenue totaled $253 million, with Canada and Africa showing double-digit growth [8] Liquidity and Capital Resources - Cash and cash equivalents stood at $688 million as of June 30, 2025, compared to $679 million at the end of 2024 [9][10] - The company repurchased $47 million in shares through mid-July 2025 [6] Outlook - The company anticipates Q3 2025 revenue between $1,115 million and $1,135 million, with expected revenue growth of 3-5% [12] - For the full year 2025, revenue is projected to be between $4,432 million and $4,472 million, with net income growth expected to be between 14% and 28% [12][13]

Core Insights - The analysis from TransUnion indicates that sophisticated targeting choices can significantly enhance return on ad spend (ROAS), with potential upsides reaching up to 9x [1][4][8] - The study reveals a performance gap based on audience targeting, where audiences with two optimal traits yield a 3.6x ROAS, and those with three optimal traits yield a 7.2x ROAS [2][4] - Conversely, sub-optimal targeting decisions can lead to severe declines in performance, with mistargeted campaigns experiencing a -90% ROAS [3][4] Targeting Analysis - The analysis evaluated 26 targeting attributes across six categories, including age, income, and neighborhood type, demonstrating that even minor variations can lead to significant changes in ROAS [6][10] - Marketers are encouraged to move beyond broad assumptions and explore precise combinations of targeting attributes to maximize performance [7][8] Methodology - The findings are based on Q4 2024 campaign data from 25 brands across five industries, analyzing a total spend of $1.5 billion and over 18.4 billion events across various media channels [10]