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九方智投控股(09636.HK):流量时代投教龙头 “科技+投研”打造护城河
Ge Long Hui· 2025-08-01 10:28
Core Viewpoint - The company is positioned as a leading online investment education service provider in China, benefiting from a scarcity of licensed securities investment consulting firms and increasing demand for professional investment advisory services [1][2]. Industry Overview - As of April 2025, there are only 78 licensed securities investment consulting firms in China, with no new approvals in recent years, indicating a stringent regulatory environment [1]. - The demand for investment advisory services is expected to surge due to supportive policies and a shift away from traditional investment channels like real estate and deposits, with the scale of wealth management expanding from 0.37 trillion yuan in 2019 to an estimated 5.16 trillion yuan by 2024, reflecting a CAGR of 68.98% [2]. Company Positioning - The company is one of the first to obtain a securities investment consulting license from the China Securities Regulatory Commission, targeting the affluent public and offering a comprehensive range of products from high-end to low-end [1]. - The company has established a unique traffic system combining public domain MCN, private domain WeChat, and its own app, which has led to a steady increase in revenue and a leading position in 2C financial information software services [2]. Product and Service Strategy - The company’s core products are developed in-house, with a strong foundation in the high-end market, while also strategically creating over 30 lightweight products to penetrate the long-tail user segment [2]. - The integration of technology, including self-developed AI models, enhances user experience and ensures compliance, contributing to the company's sustainable growth [2]. Financial Projections - The company is expected to benefit from the rising demand for investment education and the virtual asset trend, with projected net profits for 2025, 2026, and 2027 at 1.158 billion yuan, 1.565 billion yuan, and 1.773 billion yuan respectively, reflecting year-on-year growth rates of 325%, 35%, and 13% [2].