NEW YORK, Dec. 04, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the next generation engagement platform operating at the intersection of gaming, college sports, and digital media, this week announced the filing of a Registration Statement on Form S-4 with the U.S. Securities and Exchange Commission (“SEC”) in connection with its proposed merger with House of Doge (“HOD”), the official commercial arm of the Dogecoin Foundation. Concurrent with the filing, ...

Core Insights - The article features an interview with Lavell Juan Malloy II, Chairman and CEO of Brag House Holdings, discussing the company's strategy to transition from a media platform to a financial powerhouse, emphasizing engagement with Gen Z and partnerships with major brands [2][3]. Company Strategy - Brag House's "Culture to Capital Playbook" aims to leverage cultural engagement to create financial opportunities, focusing on the Gen Z demographic and collaborations with Fortune 500 companies like McDonald's and Coca-Cola [2][3]. - The merger with House of Doge is seen as a strategic move to combine Brag House's community engagement expertise with House of Doge's financial technology infrastructure, targeting three key verticals: Payments Infrastructure, Real-World Asset Tokenization, and Brand & Licensing Ecosystem [3][7]. Leadership Background - Lavell Juan Malloy II's background as a college athlete, securities lawyer, and serial founder is highlighted as a significant factor in the company's compliance-first approach to innovation, ensuring that the company innovates within regulatory frameworks [4]. House of Doge Overview - House of Doge, the corporate arm of the Dogecoin Foundation, is focused on advancing Dogecoin as a decentralized global currency, investing in infrastructure to integrate Dogecoin into everyday commerce [4]. - The company aims to build secure and efficient systems for real-world applications of Dogecoin, moving beyond its meme origins to fulfill its mission of "Doing Only Good Everyday" [4]. Key Initiatives - The Payments Infrastructure initiative includes developing merchant rails, wallets, and debit cards for Dogecoin transactions in daily commerce [7]. - Real-World Asset Tokenization aims to fractionalize ownership of valuable assets, such as sports clubs and real estate, appealing to community interests [7]. - The Brand & Licensing Ecosystem seeks to expand the Dogecoin brand into various sectors, creating a self-sustaining economic environment where culture and commerce intersect [7].

Core Insights - The merger between Brag House Holdings, Inc. and House of Doge Inc. aims to create a comprehensive financial infrastructure company focused on digital payments, asset management, RWA tokenization, and digital media, leveraging Brag House's "Cultural Capital Playbook" on a global scale [1][2]. Group 1: Strategic Vision - The combined entity's strategy is anchored by a "Culture to Capital" approach, which has successfully engaged the Gen Z demographic and secured partnerships with Fortune 500 companies [2]. - The vision emphasizes the cultural significance of Dogecoin, which has over 6.1 million holders and a market capitalization exceeding $30 billion, positioning it as a major player in the cryptocurrency space [3]. Group 2: Leadership and Experience - Marco Margiotta, CEO of House of Doge, will lead the combined entity, bringing extensive experience from the payments and finance industry, including founding PayFare, a global payments solution provider with over $15 billion in annual processing [3]. Group 3: Core Verticals - The strategy will focus on four core verticals: 1. Digital Payments: Developing institutional-grade payment systems to facilitate everyday commerce using Dogecoin [6]. 2. Asset Management & RWA Tokenization: Creating regulated financial products and tokenizing high-value assets [6]. 3. Brand & Licensing: Leveraging Dogecoin's global recognition to establish a culture-driven financial brand [6]. 4. Digital Media & Data Insights: Utilizing Brag House's expertise to introduce new financial products to the Gen Z audience [6]. Group 4: House of Doge's Commitment - House of Doge is dedicated to advancing Dogecoin as a decentralized global currency, investing in infrastructure to integrate it into everyday commerce and leading the next era of crypto utility [4].

Core Insights - House of Doge Inc. has partnered with Brag House Holdings and U.S. Triestina Calcio 1918 for a multi-asset sponsorship that prominently features Dogecoin on the club's match jerseys, marking a significant milestone as the first cryptocurrency company to own a major stake in a professional football club [1][4] - The sponsorship aims to enhance the recognition of Dogecoin as a practical digital currency, integrating it into real-world applications such as ticketing and merchandise payments at the stadium [4][5] - The agreement will be active for the remainder of the 2025/26 season and the entire 2026/27 season, with the kit reveal and on-pitch debut pending final creative approvals [6] Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on promoting Dogecoin as a widely accepted decentralized currency and investing in infrastructure for its integration into everyday commerce [7] - Brag House is a media technology gaming platform that aims to transform casual gaming into a community-driven experience, connecting brands with the Gen Z demographic through gaming and social interaction [9] Sponsorship Details - Dogecoin will be featured as the main branding on Triestina's official match kits, with House of Doge branding appearing on sleeves and shorts [8] - The sponsorship includes visibility on in-stadium LED boards, promotional videos during matchdays, and branding on media backdrops for interviews [8]

Core Insights - House of Doge Inc. has made a strategic investment in HC Sierre, becoming the second largest owner and Principal Sponsor of the Swiss professional hockey club [1] - The partnership aims to merge traditional sports heritage with digital innovation, enhancing fan ownership models and community engagement [3][4] - This investment follows House of Doge's acquisition of U.S. Triestina Calcio 1918, marking a significant expansion into European sports [4][5] Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on advancing Dogecoin as a decentralized global currency [9] - The company aims to integrate Dogecoin into everyday commerce through investments in infrastructure and real-world asset tokenization [9] Investment Details - HC Sierre, founded in 1933, competes in the Swiss League and is known for its community roots and passionate supporters [2] - The collaboration will support major projects like the Valais Arena and the club's promotion goals [2] Strategic Goals - The partnership is designed to introduce digital infrastructure and fan-ownership models that align with Dogecoin's community ethos [6] - House of Doge plans to enable cryptocurrency payments for tickets, concessions, and merchandise at HC Sierre's home arena [6] Leadership Perspectives - The CEOs of both House of Doge and Brag House Holdings emphasize the importance of blending community, heritage, and digital innovation in this partnership [4][7] - HC Sierre's leadership views the partnership as a natural alignment between tradition and innovation [8]

Core Insights - House of Doge Inc. has entered into a letter of intent to form a strategic partnership with inKind, enabling Dogecoin to be the first cryptocurrency accepted for payments across inKind's restaurant network, which has over 3 million app users [1][2][3] Company Overview - House of Doge is the corporate arm of the Dogecoin Foundation, focused on advancing Dogecoin as a widely accepted global currency and investing in infrastructure for everyday commerce [5] - inKind is a leading hospitality payments and rewards platform that connects consumers with thousands of dining and hospitality partners across the U.S. [6] Partnership Details - The partnership will allow Dogecoin holders to pay for dining experiences at over 4,750 locations, marking a significant step in the real-world adoption of cryptocurrency [2][3] - The collaboration aims to create a recurring revenue stream through merchant payment processing fees, enhancing the utility of Dogecoin for its community [3] Market Impact - The integration of Dogecoin into inKind's platform is expected to attract a new generation of digital-first diners and expand inKind's ecosystem by allowing users to spend cryptocurrency in their daily lives [4] - The partnership opens access to a $1.5 trillion spending category in the U.S. hospitality sector, highlighting the potential for significant market impact [4]

Core Points - Brag House Holdings, Inc. has successfully closed a private investment in public equity (PIPE) financing, raising approximately $15 million in gross proceeds [1] - The net proceeds from the offering will be utilized for general corporate purposes, including working capital [2] - The company sold 15,000 shares of Series B Convertible Preferred Stock, which can be converted into 15,923,567 shares of common stock at a conversion price of $0.942 per share [3] - Each unit sold consists of one share of Series B Convertible Preferred Stock and one warrant, priced at $1,000 per unit [3] - The warrants are immediately exercisable at an exercise price of $0.817 per share and will expire in five years [3] - Revere Securities LLC acted as the sole placement agent for the PIPE financing [4] - The securities offered have not been registered under the Securities Act and are available only to accredited investors [5] Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience [7] - The platform integrates gaming, social interaction, and technology to create an engaging environment for casual gamers and brands targeting the Gen Z demographic [7] - Features include live-streaming capabilities, gamification, and custom tournament services to enhance user and brand engagement [7]

Core Viewpoint - Brag House Holdings, Inc. has received coverage initiation from Zacks Small-Cap Research, highlighting its innovative approach to engage Gen Z through gaming and college sports [1][2][3] Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, merging gaming, social interaction, and technology [4] - The company aims to connect brands with the influential Gen Z demographic [4] Recognition and Validation - The initiation of coverage by Zacks Small-Cap Research is seen as a validation of Brag House's vision and recent milestones, including a partnership with Learfield [3][5] Strategic Focus - Brag House's strategic focus on Gen Z is emphasized, with this demographic expected to represent a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income [6] Partnerships and Market Reach - The partnership with Learfield is noted for granting access to media rights across over 200 NCAA Division schools, thereby expanding Brag House's national reach [6] Growth Prospects - Anticipated revenue growth is outlined through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform aimed at delivering actionable insights to brands [6] Market Opportunity - Zacks estimates Brag House's target market at $6.7 billion, indicating a sizable niche within a rapidly expanding segment [6]

Core Viewpoint - Brag House Holdings, Inc. is investigating potential illegal naked short selling that may have negatively impacted its stock price and has requested regulatory bodies to open an investigation [1][2][6]. Trading Activity and Stock Performance - The company's stock experienced a significant decline, closing at $6.61 on March 31, 2025, and dropping to $1.27 on April 1, 2025, marking an 80.79% decrease in one trading day [3]. - On April 1, 2025, trading volume was nearly three times the size of the shares from the company's initial public offering, leading to nine trading halts on that day [4]. - The average financing rates to borrow Brag House's stock exceeded 115% in April 2025, indicating high demand for borrowing the stock [4]. Indicators of Potential Naked Short Selling - The company has identified discrepancies between shares reported as beneficially owned and those reported to the Depository Trust Company, suggesting the possible existence of fictitious shares in the market [5]. - Persistent failures to deliver shares were noted in late March and early April 2025, which may indicate illegal trading practices [4][6]. Company Strategy and Outlook - Despite the stock price volatility, the company continues to focus on strategic initiatives aimed at enhancing digital engagement for casual college gamers and building brand partnerships [7]. - Brag House is confident in its strategic plan and ongoing initiatives to create shareholder value, including a recent partnership with Learfield [7].