Core Viewpoint - The article emphasizes that the rise of "manga drama" represents a significant shift in the entertainment industry, driven by AI technology, and is seen as a new industrial revolution rather than just a trend in content consumption [1][16]. Industry Overview - The manga drama industry has rapidly evolved, with companies like 酱油文化 (Soy Sauce Culture) transitioning from short dramas to manga dramas, achieving significant revenue growth [3][6]. - In 2025, the revenue from 酱油文化's manga dramas surged from a few million to 50 million yuan in just a few months, showcasing the potential of this new format [3][6]. Production Efficiency - Manga dramas are produced using AI, which drastically reduces the production time to 10-20 days compared to 3 months for traditional short dramas, eliminating the need for a large crew [5][17]. - The cost of producing manga dramas is significantly lower, with estimates of 1,000 yuan per minute, compared to 5,000 yuan for short dramas and at least 15,000 yuan for traditional animated series [17]. Market Dynamics - The manga drama market is experiencing explosive growth, with platforms like Douyin and Kuaishou investing heavily in this format, leading to a projected market size of over 20 billion yuan by 2025 [8]. - The introduction of guaranteed revenue-sharing models by platforms has further incentivized production, with some offering up to 30,000 yuan per minute as a base fee [8]. Competitive Landscape - Key players in the manga drama space include 酱油文化, 灵矩动漫 (Lingju Animation), and other former short drama companies, all pivoting towards this new format due to declining profitability in short dramas [3][11]. - The competition is intensifying, with many companies recognizing the potential of AI-driven content creation, leading to a shift in focus from traditional short dramas to manga dramas [11][12]. Future Outlook - As AI technology continues to mature, the cost and efficiency of producing high-quality manga dramas are expected to improve, making it a more viable and profitable venture for companies [18]. - The industry is poised for further growth, with expectations that the quality of AI-generated content will enhance, leading to a more competitive landscape [18].