Goldendoodles, bernedoodles and labradoodles, oh my. Why are those fluffy, adorable dogs everywhere? On today’s Big Take podcast, @allie_conti and @sarahsholder examine the $1 billion doodle industry, from its lovers to its critics. https://t.co/LqD3nSqm7q ...

Core Viewpoint - Berger Montague is investigating potential securities fraud claims against Petco Health and Wellness Company, Inc. related to a class action lawsuit alleging misleading statements about the company's growth and business model sustainability [1][2]. Group 1: Allegations and Impact - The complaint claims that Petco made materially false and misleading statements regarding its pandemic-related growth and the sustainability of its premium pet food business model [2]. - Petco's stock price experienced significant declines, including a drop of over 20% on August 24, 2023, following a downward revision of its financial outlook [2]. - The lawsuit suggests that Petco's shift to include "value" pet food brands and multiple executive departures indicated deeper operational weaknesses, leading to increased losses for investors [3]. Group 2: Legal Proceedings - Investors who acquired Petco stock between January 14, 2021, and June 5, 2025, may seek lead plaintiff status in the case by August 29, 2025 [3].

Industry Overview - The "doodle" industry involves crossbreeding dogs with poodles to create curly-haired pups [1] - The industry is estimated to be worth over $1 billion [3] - The American Kennel Club does not recognize doodles as an official breed [3][4] Market Dynamics - Doodles were first bred in Australia to create a hypoallergenic seeing eye dog [1] - Labradoodles were created by crossing Labradors with poodles [2] - New kinds of doodles are constantly emerging, including schnoodles, kakapoos, and pomapoos [4] - The craze for doodles shows no signs of slowing down [4] Pricing and Costs - Doodles can be purchased starting at around $2,000 [2] - Fully trained therapeutic quality doodles can cost as much as $15,000 [2] - Annual maintenance costs for a doodle, including vet appointments and grooming, are approximately $3,000 [3]