Core Insights - Ultrack Systems Inc.'s subsidiary, Better Pets, has made significant advancements in 2025, focusing on regulatory, branding, commercialization, and digital transformation milestones to expand in the growing global pet wellness industry [1] Digital Transformation - Better Pets launched an AI-powered interactive website, mybetterpets.com, enhancing user experience and reflecting the brand's commitment to regulated pet wellness products and modern consumer engagement technology [2] - The new digital platform aims to educate pet owners on product usage, provide interactive guidance for pet care selection, enhance direct-to-consumer conversion, and support scalable e-commerce growth [11] Market Opportunity - The global pet care market is projected to exceed $250 billion by the end of the decade, driven by increased pet humanization, premiumization, and rising demand for regulated wellness products [3] - Topical care and health-support categories are among the fastest-growing segments in regulated markets, particularly in Canada and the United States [3] Product Focus and Regulatory Milestones - Better Pets confirmed ownership of over seven formulations and narrowed its commercialization focus to Pet Balm, facilitating a capital-efficient market entry [4] - The company achieved a major regulatory milestone by receiving Health Canada Veterinary Product Notification numbers for two products, validating compliance with Canadian standards [4] Brand and Distribution Strategy - Better Pets engaged Empire Media Worx for a brand modernization initiative, completing multiple branding concepts and production-ready labeling [9] - The company has developed a hybrid distribution model combining direct-to-consumer e-commerce and distributor-supported retail expansion, with Freedom Pet Supplies agreeing to carry Better Pets products in approximately 1,800–2,000 retail locations [10] Growth Strategy for 2026 - With regulatory approvals secured and digital infrastructure launched, Better Pets is focused on execution in 2026, planning initiatives for portfolio updates and market entry evaluations [12][16] - Management believes the combination of regulatory compliance, digital infrastructure, and brand modernization positions Better Pets to capitalize on the accelerating global pet wellness market and drive long-term shareholder value [13]

Core Viewpoint - Fund manager and activist investor Eric Jackson will lead a new crypto treasury firm after a reverse merger with SRx Health Solutions, a pet wellness company, resulting in a significant increase in the company's share price [1] Group 1 - The reverse merger is expected to enhance the company's position in the cryptocurrency sector [1] - SRx Health Solutions, previously focused on pet wellness, is pivoting towards the crypto market through this strategic move [1] - The announcement has led to a surge in the company's stock value, indicating strong market interest and investor confidence [1]

Core Insights - Victory Square Technologies Inc. reported its financial results for Q3 and nine months ended September 30, 2025, highlighting significant developments across its various platforms, including digital health, biotech, pet wellness, climate tech, and immersive technology [1][4]. Financial Highlights - For Q3 2025, the company achieved adjusted revenue of $12.83 million and GAAP revenue of $10.52 million, with a gross margin of $2.33 million and adjusted EBITDA of $1.26 million [8]. - For the nine months ended September 30, 2025, adjusted revenue reached $26.71 million and GAAP revenue was $20.44 million [8]. Portfolio & Strategic Update - Hydreight Technologies, the flagship digital health subsidiary, continued to drive operational performance, recognized as one of the fastest-growing companies in North America [5][6]. - Hydreight's strategic positioning includes a focus on high-growth health segments such as GLP-1 therapies and hormone optimization, supported by a robust compliance infrastructure [10]. - The company launched a $10 million accelerator to incubate direct-to-consumer health companies scaling on the VSDHOne platform [16]. Digital Health Initiatives - Victory Square supports various digital health platforms, including telehealth and diagnostics, aimed at enhancing metabolic health, dermatology, and preventative health [13]. - The digital health market is experiencing increased adoption, with a projected U.S. healthcare spending reaching $7.2 trillion by 2031 [17]. Biotech and Pet Health Platforms - Insu Therapeutics is advancing its oral insulin tablet development, targeting first-in-human studies for 2026 [19][23]. - Pawsible Ventures launched a $10 million fund to accelerate innovation in pet health, aiming to support 15-20 companies over the next three years [19]. Immersive Technology - XR Immersive Tech is expanding into health-related intellectual property, focusing on digital health applications and patient education [20][24]. - Current development areas include digital twin models for chronic-condition tracking and immersive patient engagement tools [21][27]. Additional Notes - Victory Square manages a diversified portfolio of over 20 companies across various sectors, including digital health, AI, and climate tech [26][35]. - The company is actively reviewing monetization opportunities for non-core assets, including a recent Normal Course Issuer Bid allowing the repurchase of up to 5 million common shares [26].

Core Insights - Ultrack Systems Inc. has acquired a 60% controlling interest in Better Pets, entering the $325 billion global pet care market [1][4] - The acquisition involves a mix of cash and equity, providing Ultrack with the right of first refusal for the remaining shares of Better Pets [2] - Better Pets is recognized for its organic, clean-label products, including Pet Balm and Pet Gel, which contain over 60% organic hemp oil and beeswax [3] Company Overview - Better Pets is a premium pet wellness brand focused on science-driven, natural formulations, and is gaining traction among pet owners and distributors in North America [9] - The company is backed by proven product developers with extensive experience in consumer packaged goods (CPG) and has established distribution networks [7] Strategic Implications - The current valuation of Better Pets is estimated to be between $5 million and $6 million, with potential for significant recurring revenue for Ultrack within the next 12 to 18 months [4] - The acquisition aligns with macro consumer trends such as the humanization of pets and the increasing demand for organic and natural pet wellness products [5][8] - Ultrack aims to leverage its capital and capabilities to support Better Pets' growth and expansion [5] Management Perspective - The CEO of Ultrack, Reno Calabrigo, emphasized that this acquisition represents a strategic leap and aligns with the company's mission to invest in innovation and emerging consumer trends [6]