Workflow
Productivity Tools
icon
Search documents
中金:线上平台板块呈上升趋势 基本面+AI期权价值逻辑不改
智通财经网· 2025-09-18 08:43
Group 1: Market Overview - Recent market sentiment has improved, with companies' fundamentals performing better than expected and the acceleration of AI applications leading to an overall rise in the online platform sector [1] - The overall valuation of the sector remains within a reasonable range, and the investment logic focusing on fundamentals and AI contributions is still valid [1] Group 2: Advertising Industry - In Q2 2025, the overall online advertising market grew by 15.7% year-on-year, with increasing differentiation in advertising growth rates among platforms [1] - Companies with track record benefits or actively exploring new monetization avenues continue to see good year-on-year growth in advertising revenue [1] - AI is gradually empowering domestic advertising platforms, with some companies experimenting with end-to-end generative recommendation systems [1] Group 3: Gaming Industry - The Chinese gaming market grew by 10.3% year-on-year in Q2 2025, with a 20% year-on-year increase in the total number of game licenses issued from January to August 2025 [1] - Game companies have more control over the launch process of new games, and there is strong demand for both evergreen top games and innovative non-top games in popular genres [1] Group 4: Productivity Tools - Meitu (01357) reported a 42.5% year-on-year increase in paid membership in the first half of 2025, with a subscription penetration rate of 8% in productivity scenarios [2] - KuaLing's revenue reached 250 million yuan in Q2 2025, with projected AI revenue of 900 million yuan for 2025 [2] Group 5: Pan-Entertainment and Overseas Expansion - The industry is seeing rapid growth in new products, with stable old businesses and new business increments supporting valuation recovery [2] - In the first half of 2025, Zhizi City reported a 40% year-on-year revenue increase, while Yalla Games and MOMO saw revenue growth of 17% and 73% respectively in Q2 2025 [2] Group 6: Recommended Stocks - Core recommendation includes Tencent Holdings (00700), with additional attention suggested for Kuaishou-W (01024), NetEase-S (09999), and Zhizi City Technology (09911) [3]