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Why generative AI went from risk to business imperative at U.S. companies
Fortune· 2025-11-18 13:34
Core Insights - Generative AI has transitioned from being viewed as a curiosity to a critical component for Fortune 500 companies, with a significant acceleration in adoption expected as 2026 approaches [1][2]. Group 1: Adoption and Investment - 88% of senior leaders in U.S. companies with over $50 million in annual revenue anticipate increasing generative AI investment in the next year, with 62% expecting budget increases of more than 10% within two to five years [3]. - The usage of generative AI has surged, with 82% of senior leaders now using it weekly, up from 37% in 2023, and 46% reporting daily use [5]. Group 2: Perceived Returns and Metrics - Nearly 75% of respondents track ROI through metrics like profitability and productivity, with 80% expecting positive returns within two to three years [6]. - However, the ROI assessments are based on self-reported data rather than concrete evidence, indicating a need for improved measurement of success [8]. Group 3: Challenges and Skill Gaps - A significant barrier to effective generative AI implementation is the skill gap, with 43% of leaders warning of "skill atrophy" and emphasizing the need for better AI training programs [10]. - Larger enterprises are experiencing slower progress due to complex integrations, while smaller firms report quicker advancements [7]. Group 4: Market Outlook - As generative AI becomes a focal point for Wall Street, the emphasis is shifting towards how companies can develop the necessary skills, systems, and governance to harness its value [11].