Let's start there. Here. Kind of just to build off what Eric was talking about yesterday.I mean, who are the companies that are sort of getting eye right, meaning finding that balance between what they're spending on it and what that potential return is. So first, every single enterprise is focused on spending the right amount. But what I'm noticing in frontier companies is that they're actually splitting the company into two different groups.So one group, they're really trying to raise the floor, raising t ...