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新商圈靠啥出圈
Xin Lang Cai Jing· 2026-02-13 22:47
然而,出圈不等于长红,新商圈的发展仍面临现实挑战。一些室外、半地下商圈存在反季节生存难题, 寒冬酷暑时节,即便打卡区、餐饮区的场景设计再精巧,也可能客流锐减,造成资源闲置;部分商圈盲 目跟风打造网红打卡点,却忽视商户品质与服务细节,导致消费者打卡一次即弃;还有些商圈过度聚焦 小众圈层,陷入客群固化的困境,难以突破发展瓶颈。 新商圈的健康发展,既需要保持创新活力,也需要注重内核沉淀。面对季节性难题,可探索室内外联动 模式,在淡季灵活调整活动场地,或通过加装恒温设施、优化场景规划等方式,降低天气对消费体验的 影响;针对同质化与内核不足的问题,商家需在深耕主题特色的同时提升服务质量,适度引入亲子互 动、便民服务等普适性业态,让商圈既有打卡点,更有能留住人的核心吸引力。促消费并非简单地打折 促销,而是要读懂人们对美好生活的向往,用有温度、有创意的场景,让消费成为一种愉悦的享受。毕 竟,谁能拒绝一个既能满足需求,又能带来惊喜的快乐场呢? 商圈在"商",更在"圈"。商圈的核心竞争力,从来不止于商业浓度,更在于文化厚度。北京大吉巷将老 北京胡同文化、市井烟火气融入商业场景,青砖灰瓦间的特色小店,让逛街变成一场城市文化漫游。 ...
老商圈焕发新活力
Xin Lang Cai Jing· 2026-02-09 22:25
转自:贵州日报 贵州日报天眼新闻记者 程佩佩 2月3日上午,遵义市红花岗区丁字口,星悦茂商业街区暖意融融,不少市民、游客穿梭其间选购年货,热闹 的场景为这片承载百年商脉的老商圈注入蓬勃生机。 该街区于2023年8月启动建设,2024年9月一期投入运营,2025年11月二期开业迎客。截至目前,已吸引289 家商户入驻,招商率达97.2%,其中首次引入遵义的品牌超过130个,直接提供就业岗位近1500个。 星悦茂的焕新升级,使其成为市民、游客休闲消费的热门选择。家住播州区的韩孟均表示,每周送孩子到附 近学舞蹈时,都会在此等候休息:"这里空间宽敞、业态齐全,吃穿用玩一应俱全,体验很好。" 街区的火爆人气与良好口碑,离不开运营团队的精心策划与用心服务:线上通过发放团购券、代金券等惠民 方式,以实惠激发消费意愿;线下着力打造潮流消费场景,定期举办主题市集、艺术展陈、音乐演艺等活 动,将商业空间升级为广受年轻人喜爱的社交打卡地。 据项目运营负责人介绍,目前街区日常客流量稳定在7.5万人次左右,周末及节假日可达10万人次以上。 市民在遵义星悦茂选购。 贵州日报天眼新闻记者 程佩佩 摄 丁字口是遵义老城商业地标,如何在保护历 ...
拉萨最新曝光名单来了!
Xin Lang Cai Jing· 2026-01-30 15:35
Group 1 - Lhasa City has exposed 25 fire hazard points related to electric bicycles, including residential areas, shopping malls, driving schools, and restaurants [1][2] - Four locations identified as high-risk due to fire hazards include iron craft product stores and construction sites [1][2] - Violations of the Fire Protection Law of the People's Republic of China were noted, particularly regarding the improper parking of electric bicycles blocking evacuation routes [1][2] Group 2 - Specific locations with identified hazards include residential complexes like Shibao Oujun and East City No. 1, where electric bicycles were found blocking evacuation routes [1][2] - Other locations include various small businesses and public rental housing, all of which have been cited for similar violations [1][2] - The report also highlights fire hazards in places with hot work operations, where personnel were found operating without proper certification [2]
年轻人走回线下“找感觉”
Liao Ning Ri Bao· 2025-12-19 02:59
Core Insights - The article highlights a significant shift in consumer behavior among the younger generation, particularly the post-2000s demographic, who are increasingly returning to physical retail spaces for experiential shopping rather than solely for purchasing goods [1][4][7] Group 1: Consumer Behavior Trends - The offline consumption expenditure of the post-2000 generation is projected to increase by 18.3% in 2024 compared to 2022, reaching 45.8% of their total spending [1] - Young consumers prioritize emotional and experiential aspects of shopping, seeking social interactions and tangible experiences that online shopping cannot provide [2][4] - A survey indicates that 64% of consumers, especially the younger demographic, value spiritual consumption, with cultural and IP-related products gaining popularity [7] Group 2: Retail Environment Transformation - Retail spaces are evolving from mere shopping venues to multi-functional environments that offer social, cultural, and recreational experiences, effectively becoming "second social spaces" for young people [5][8] - Traditional shopping districts are undergoing creative transformations to attract younger consumers, with a focus on immersive cultural experiences and interactive activities [5][6] - The integration of technology and innovative themes in retail environments, such as immersive experiences and themed events, is driving foot traffic and enhancing consumer engagement [6][8] Group 3: Market Dynamics and Statistics - In the first three quarters of the year, retail sales in physical stores in China grew by 3.5%, with new retail formats catering to the quality, personalization, and experiential demands of young consumers showing double-digit growth [3] - The transformation of traditional commercial areas, such as the historical Shenhe District, has led to a 47% increase in new business formats since 2019, with new formats now accounting for 51% of the market [5] - The "Dalian Olympic Electronic City" has rebranded to attract the younger generation, achieving significant increases in foot traffic and sales through innovative space redesign and immersive activities [6]
淄博商业再度上新!8.1万方“超级恒太城”开业
Qi Lu Wan Bao Wang· 2025-06-27 10:04
Group 1 - The core concept of the news is the launch of Zibo Hengtai City, which aims to create a modern commercial experience that integrates youth, fashion, and convenience, featuring six major spaces for diverse consumer needs [1][3] - Zibo Hengtai City is positioned as a benchmark commercial project in Zibo, providing a "24/7, all-age, all-scenario" shopping environment, which is expected to support the city's development as a regional consumption center [3] - The project incorporates a mix of "first-store economy + traffic brands," introducing several brands that have not previously entered Zibo, including IMcosme, Hurley, and others, along with 12 major stores that offer differentiated operations [6] Group 2 - The project includes various entertainment activities from June 26 to 29, featuring performances by internet celebrities and events like the Sound Wave Electronic Music Festival and a pet grooming competition, catering to all age groups [6]