Summary of Kuaishou Technology Conference Call Company Overview - **Company**: Kuaishou Technology (1024.HK) - **Industry**: Generative AI and E-commerce Key Highlights 1. **Kling AI Upgrades**: Kuaishou showcased its latest Kling AI upgrades at the World Artificial Intelligence Conference (WAIC) in Shanghai, enhancing video generation capabilities with new features like automated audio integration and expanded use cases in advertising, marketing, animation, game publishing, eCommerce, and tourism [1][4] 2. **Revenue Projections**: Kling AI is projected to generate over US$140 million in revenue for 2025 and exceed US$200 million in annual recurring revenue (ARR) by the end of the year [1] 3. **Smart Canvas Feature**: The new 'smart canvas' feature allows for real-time collaboration among multiple users, improving the efficiency of content creation [4] 4. **Corporate Client Growth**: Kling AI has attracted over 45 million creators globally and serves more than 20,000 corporate users since the launch of Kling 2.0 [4] Advertising Policy Impact 1. **New Advertising Guidelines**: The State Administration for Market Regulation (SAMR) has introduced new advertising guidelines that classify traffic costs as advertising expenses, limiting pre-tax deductions to 15% of annual revenue for e-commerce businesses [1][5] 2. **Potential Effects on Kuaishou**: The new policy may impact merchants heavily reliant on traffic acquisition, potentially limiting their advertising budgets, especially in the livestreaming e-commerce sector [5] 3. **Monetization Rate**: Kuaishou has a lower-than-peer monetization rate of 3.5% (ads + commission as a percentage of GMV) but is expected to grow faster in the second half of the year, particularly in non-e-commerce ads [5][14] Financial Forecasts 1. **Revenue Growth**: Kuaishou's ad revenue is expected to grow significantly, with projections of RMB 126.9 billion in 2025, increasing to RMB 165.9 billion by 2027 [17] 2. **Earnings Per Share (EPS)**: Forecasted EPS is expected to rise from RMB 4.02 in 2025 to RMB 5.88 by 2027 [17] 3. **Valuation**: Kuaishou is rated as a "Buy" with a 12-month target price of HK$68, indicating a downside potential of 6.2% from the current price of HK$72.50 [15][17] Competitive Positioning 1. **Kling AI vs. Competitors**: The latest Kling 2.1 model has achieved cost reductions while maintaining performance, positioning it competitively against peers like ByteDance [13] 2. **Market Share**: Kuaishou is expected to remain one of the faster-growing advertising platforms, with a focus on increasing monetization from shelf-based e-commerce and improving ad load/conversion rates for non-e-commerce ads [14] Risks and Considerations 1. **Key Risks**: Potential risks include slower-than-expected recovery in ad budgets, weaker monetization, and slower growth in user engagement [15] 2. **Regulatory Environment**: The impact of new advertising regulations and their implementation will be closely monitored, particularly in Q4 [5] Conclusion Kuaishou Technology is positioned for growth in the generative AI space with its Kling AI platform, while navigating new advertising regulations that may impact its e-commerce operations. The company is expected to achieve significant revenue growth and maintain a competitive edge in the advertising market.

Investment Rating - The report maintains a "Buy" rating for Kuaishou Technology with a revised target price of HK$63 per share [1][18][41] Core Insights - Kuaishou reported in-line results for 1Q25 and maintained its FY25 guidance on advertising, eCommerce, and profitability, indicating a positive growth momentum for the remainder of the year [1][18] - The advertising momentum is expected to improve, with management targeting a 12% year-on-year growth in 2Q25 and further acceleration in the second half of the year [2][32] - The revenue outlook for Kling AI has been raised significantly, reflecting a faster expansion of paying users and a competitive position in the global market [4][20] Summary by Sections Advertising - Management anticipates a 12% year-on-year growth in advertising for 2Q25, with expectations for high-teens growth in 2H25 driven by contributions from mini-games and local services [32] - Kuaishou's advertising revenue is projected to reach Rmb 81,351 million in 2025, reflecting a 12% growth from the previous year [33] eCommerce - Kuaishou targets a 13-15% year-on-year GMV growth, supported by stable livestreaming and eCommerce contributions [3] - The overall take rate for eCommerce is expected to remain stable at around 4% for 2025, with plans to improve monetization of pan-shelf based eCommerce traffic in the second half of the year [35][36] Kling AI - The revenue outlook for Kling AI has been raised to US$100 million for FY25, driven by an increase in paying users and enhanced marketing efforts [4][20] - Kling AI is positioned competitively against global peers, with expectations for rapid revenue growth in the coming quarters [27][28] Financial Projections - Revenue estimates for 2025-2027 have been fine-tuned upwards by 0.7% to 1.1%, reflecting better performance in livestreaming and other services [18] - The projected total revenue for Kuaishou is Rmb 140,739.1 million in 2025, with an EBITDA of Rmb 31,483.3 million [16]