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XIAOMI(1810.HK)2Q25 PREVIEW:EXPECT STRONG EARNINGS BACKED BY IOT/EV MOMENTUM AND SOLID SMARTPHONE
Ge Long Hui· 2025-08-08 02:31
Core Viewpoint - Xiaomi is expected to report strong 2Q25 results with revenue and adjusted net profit growth of 32% and 66% YoY, respectively, driven by solid smartphone performance, strong EV demand, robust IoT growth, and stable gross profit margins across all segments [1] Group 1: Smartphone Performance - Xiaomi's global smartphone shipment for 2Q25 is reported at 42.4 million units, remaining flat YoY, while its market share stands at 15%, ranking No.3 globally [2] - In China, Xiaomi's smartphone shipment grew by 3% YoY, outperforming the overall market which declined by 4% YoY [2] - The average selling price (ASP) is expected to increase by 6% YoY in 2Q25 due to a higher mix of mid-to-low-end smartphone shipments [2] - Gross profit margin (GPM) for smartphones is estimated at 11.5%, impacted by BOM cost pressures and competition from Apple and Samsung [2] - Forecasted shipments for FY25-27E are 178 million, 190 million, and 200 million units, reflecting growth rates of 5%, 7%, and 5% YoY, respectively [2] Group 2: Smart EV Segment - The EV segment is expected to see strong demand with a backlog of orders and capacity ramp-up, estimating 81,000 shipments in 2Q25 with an ASP of RMB250,000, reflecting a 9% YoY increase [3] - For FY25E, the forecast for EV shipments is 396,000 units, exceeding the guidance of 350,000 units, supported by strong YU7 orders and rapid capacity growth [3] Group 3: IoT and Internet Services - IoT and Internet revenue is projected to grow by 36% and 10% YoY, reaching RMB36.4 billion and RMB9.1 billion in 2Q25E, driven by favorable China subsidies and seasonal demand [3] - The GPM for IoT and Internet is expected to slightly decline QoQ to 23% and 75% in 2Q25E, respectively, due to seasonality and product mix shifts [3]