Core Insights - Brera Holdings PLC has signed a letter of intent to launch the PLAY LEAP digital fan engagement platform in partnership with Leap Sport Digital Ltd., starting with its Italian Serie B club, S.S. Juve Stabia [2][3] - The initiative aims to modernize the fan experience by allowing fans to engage through daily challenges, video uploads, and voting on content, creating a gamified digital ecosystem [3][4] - The PLAY LEAP platform is designed as a Software-as-a-Service (SaaS) solution, focusing on monetization through usage, brand activations, and fan insights [4][6] Company Strategy - The integration of PLAY LEAP is part of Brera Holdings' strategy to enhance fan engagement and create scalable, recurring digital revenue [4][5] - The platform targets Gen Z and Alpha fans, emphasizing interactivity and creativity in sports experiences [5] - Brera Holdings plans to expand the platform across multiple clubs in its international portfolio following the initial launch with Juve Stabia [5] Revenue Model - The revenue model includes active user tiers where clubs pay only for engaged fans, ensuring alignment of ROI with community growth [6] - In-app sponsorships will provide custom-branded challenges and premium inventory for sponsors [6] - Real-time analytics will enable clubs to optimize fan marketing and unlock new partner value [6] Company Background - Brera Holdings is focused on expanding its portfolio of emerging football and sports clubs, building on the legacy of Brera FC [7] - The company has made strategic acquisitions and investments, including a 90% stake in Fudbalski Klub Akademija Pandev and a majority stake in UYBA Volley [8] - As of February 12, 2025, Brera holds a 38.46% equity interest in Juve Stabia, marking a significant expansion of its business model [9]