Core Insights - Maydan Sports is launched as a global sports engagement collective aimed at enhancing the MENA region's sports presence and reputation [1][2] - The initiative is a collaboration between Consulum and various Stagwell network companies, focusing on maximizing the impact of sports for federations, clubs, public bodies, and brands in the region [1][3] Industry Overview - The MENA region is identified as the fastest-growing sports market globally, hosting significant events such as the FIFA World Cup, Asian Football Cups, and Formula 1 races, positioning it as a hub for sports and innovation [4] - The collective aims to leverage the region's growing sports landscape to create opportunities for various stakeholders, including governments, brands, and local communities [5] Company Details - Consulum is recognized as a leading strategy and communications advisory firm in the MENA region, specializing in enhancing organizations' global standing [8] - Stagwell, the parent company, is described as a challenger holding company focused on transforming marketing through a blend of creativity and technology [6] - The Maydan Sports initiative draws on the expertise of several award-winning agencies within the Stagwell network, including Allison Worldwide, ARound, Assembly, Code and Theory, and Gold Rabbit Sports, each contributing unique capabilities in sports marketing and technology [7][9][10][11][12][13]

TORONTO, May 06, 2025 (GLOBE NEWSWIRE) -- Building on their dynamic, multi-year partnership with the Canadian Hockey League (CHL), Days Inns - Canada is set to bring their brand to the heart of the action at the 2025 Memorial Cup taking place in Rimouski, Quebec, from May 22 to June 1, 2025. The sponsorship will feature Days Inn-branded on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games. Days Inn has partnered with experiential ma ...