Core Insights - Maydan Sports is launched as a global sports engagement collective aimed at enhancing the MENA region's sports presence and reputation [1][2] - The initiative is a collaboration between Consulum and various Stagwell network companies, focusing on maximizing the impact of sports for federations, clubs, public bodies, and brands in the region [1][3] Industry Overview - The MENA region is identified as the fastest-growing sports market globally, hosting significant events such as the FIFA World Cup, Asian Football Cups, and Formula 1 races, positioning it as a hub for sports and innovation [4] - The collective aims to leverage the region's growing sports landscape to create opportunities for various stakeholders, including governments, brands, and local communities [5] Company Details - Consulum is recognized as a leading strategy and communications advisory firm in the MENA region, specializing in enhancing organizations' global standing [8] - Stagwell, the parent company, is described as a challenger holding company focused on transforming marketing through a blend of creativity and technology [6] - The Maydan Sports initiative draws on the expertise of several award-winning agencies within the Stagwell network, including Allison Worldwide, ARound, Assembly, Code and Theory, and Gold Rabbit Sports, each contributing unique capabilities in sports marketing and technology [7][9][10][11][12][13]

Core Insights - Days Inns - Canada is enhancing its partnership with the Canadian Hockey League (CHL) by sponsoring the 2025 Memorial Cup, which will take place in Rimouski, Quebec from May 22 to June 1, 2025 [1] Group 1: Sponsorship Details - The sponsorship includes on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games [2] - Days Inns has collaborated with experiential marketing agency XMC to create interactive experiences for attendees [2] Group 2: Marketing Strategy - The marketing strategy aims to connect with CHL fans and enhance brand awareness through personalized activations, such as customized hockey cards for attendees [3] - A customized email campaign offering exclusive savings at Days Inns was launched for CHL Insider newsletter subscribers, complemented by digital ads on CHL websites [3] Group 3: Company Overview - Days Inns - Canada operates over 105 independently owned properties with more than 8,515 rooms across the country, participating in the Wyndham Rewards program [5] - Wyndham Hotels & Resorts, the parent company, is the largest hotel franchising company globally, with approximately 8,900 hotels in nearly 95 countries [5] Group 4: About XMC - XMC is an independent agency specializing in sponsorship and experiential marketing, providing strategic counsel and execution for over 30 companies [6] Group 5: About the Canadian Hockey League - The CHL is the largest development hockey league globally, consisting of 51 Canadian and nine American teams, supplying more players to the NHL and U SPORTS than any other league [7]