Core Insights - Elite Supplements, a rapidly growing Australian sports-nutrition brand, has partnered with Coveo to enhance its Shopify commerce experience through AI-driven personalization and product discovery [1][2][4] - The collaboration aims to create hyper-personalized digital journeys for health-conscious consumers, which is crucial for the company's growth strategy [1][3] Company Overview - Elite Supplements was founded in 2005 and operates over 130 retail locations in Australia, with a new flagship store in Singapore, offering a wide range of sports-nutrition and wellness products [5] - The company's mission focuses on empowering customers through expert advice, competitive pricing, and innovative formulations [5] Technology and Innovation - Coveo's AI-Relevance™ Platform will provide Elite Supplements with advanced search capabilities, including semantic search and real-time learning, to improve customer experience [3][4] - The integration with Shopify will allow for more personalized and precise product searches, catering to various customer needs such as ingredient-based searches and health concerns [3][4] Market Positioning - The partnership is expected to help Elite Supplements capture market share rapidly by enhancing the shopping experience across multiple channels [4] - Coveo emphasizes that brands adopting relevance early can achieve significant returns, positioning Elite Supplements among leading global companies leveraging AI for discovery [4][8]

Core Insights - Edible Garden AG Incorporated has launched its Kick. Sports Nutrition product line on Amazon, marking a significant step in its strategy to strengthen its Farm to Formula® positioning and expand into the 'Better for You' consumer products market [1][2] - The global sports nutrition market is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, indicating a substantial opportunity for innovation and accessibility in this sector [5] Company Overview - Edible Garden is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce, and operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan [7] - The company has developed a range of products, including plant-based and whey protein powders under the Vitamin Way® and Vitamin Whey® brands, and is committed to sustainability through initiatives like Walmart's Project Gigaton [7] Product Launch Details - The Kick. Sports Nutrition line features clean-label, functional formulas designed for athletes, with an initial offering of plant-based and whey protein powders, and plans for a full range of pre-workout, post-workout, and hydration products [3][4] - The partnership with Pirawna, an e-commerce growth agency, aims to ensure a successful entry into the competitive sports nutrition market by leveraging their expertise in scaling brands on Amazon [4] Market Context - The launch of Kick. Sports Nutrition aligns with rising health awareness and a growing emphasis on fitness and active lifestyles, positioning the company to meet the evolving demands of today's health-conscious consumers [5]