Core Insights - Edible Garden AG Incorporated has launched its Kick. Sports Nutrition product line on Amazon, marking a significant step in its strategy to strengthen its Farm to Formula® positioning and expand into the 'Better for You' consumer products market [1][2] - The global sports nutrition market is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, indicating a substantial opportunity for innovation and accessibility in this sector [5] Company Overview - Edible Garden is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce, and operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan [7] - The company has developed a range of products, including plant-based and whey protein powders under the Vitamin Way® and Vitamin Whey® brands, and is committed to sustainability through initiatives like Walmart's Project Gigaton [7] Product Launch Details - The Kick. Sports Nutrition line features clean-label, functional formulas designed for athletes, with an initial offering of plant-based and whey protein powders, and plans for a full range of pre-workout, post-workout, and hydration products [3][4] - The partnership with Pirawna, an e-commerce growth agency, aims to ensure a successful entry into the competitive sports nutrition market by leveraging their expertise in scaling brands on Amazon [4] Market Context - The launch of Kick. Sports Nutrition aligns with rising health awareness and a growing emphasis on fitness and active lifestyles, positioning the company to meet the evolving demands of today's health-conscious consumers [5]