Core Insights - Twilio and AEG have launched a strategic multi-year partnership to enhance customer engagement in live events and sports, utilizing Twilio's technology for improved communication and experiences [1][2][3] Company Overview - Twilio is a customer engagement platform that enables real-time personalized experiences for brands, with a presence in 180 countries and millions of developers and businesses using its services [9] - AEG is a leading sports and live entertainment company, entertaining over 90 million guests annually through its venues and events [10] Partnership Details - The partnership marks Twilio's first collaboration with a major venue, NHL team, and ticketing platform, establishing Twilio as a Founding Partner of Crypto.com Arena and an official partner of the LA Kings [2][5] - Twilio's technology will be integrated into AEG's operations, enhancing fan engagement through data-driven insights and personalized communication [3][4] Technology Implementation - Twilio's products, including Twilio Segment, will provide AEG with deeper insights into fan preferences, improving the overall customer experience [3] - Twilio's existing technology already supports AXS with SMS and multi-factor authentication, indicating a foundation for further growth in the partnership [4] Marketing and Visibility - As a Founding Partner, Twilio will gain significant brand visibility at Crypto.com Arena, including LED signage and hospitality experiences, reaching millions of visitors annually [5][8] - The partnership will also extend Twilio's branding throughout L.A. LIVE, enhancing its presence in the sports and entertainment district [8]

Core Insights - AEG and Marriott Bonvoy have renewed their global partnership, enhancing their collaboration that began in 2013, now spanning multiple markets and reaching millions of fans across three continents [1][2][4] Partnership Details - The renewed agreement focuses on music and aims to create a more connected fan journey through new touchpoints across AEG's ticketing arm, AXS [1][6] - Marriott Bonvoy will continue as the exclusive hotel and hotel-loyalty partner for flagship AEG venues, including Crypto.com Arena in Los Angeles and Mercedes Benz Arena in Shanghai, as well as The O2 in London and Uber Arena in Berlin [2][3] Festival Involvement - Marriott Bonvoy has been established as the exclusive hotel and hotel-loyalty partner for four major AEG Presents music festivals, including Coachella and Stagecoach, providing unique experiences for members [2][3] Digital Integration - The partnership will enhance Marriott's venue-affiliated digital assets in the U.S. and internationally, connecting event browsing with travel planning for members [3][5] Fan Experience Enhancement - The collaboration aims to remove friction in the fan journey, focusing on travel booking, event experiences, and post-event memories, thereby adding genuine value [6]