Product Development & Sourcing - The tequila project took approximately 2.5 to 3 years from initial discussion to completion [1] - The tequila is sourced from a specific region in Tequila, Mexico [1] - The distillery aged agave in American oak whiskey barrels for 5 years, exceeding the standard 3 years for extra añejo [2] - The company acquired the entire stock of the 5-year aged agave, yielding only 7,500 bottles [2] Bottle Design & Packaging - The bottle design is inspired by a stack of poker chips, featuring a textured glass and painted black chip accents [2][3] - The packaging includes a slide-open box with backlighting [3] Financial & Market Performance - Uber's stock reached a new record, surpassing $88 [4]