There's a lot of companies that this has happened to, but they don't want to talk about it. Why' you decide to speak about what happened. >> It's not a thing I want to go and brag about like, hey, we got ripped off.>> It's, you know, that's not fun. But if it can happen to us with what I believe were pretty strong measures and security and awareness and you know communication and you know the way we do business and to get ripped off for two full semi truckloads of tequila in today's age then everybody's vul ...

The tequila never arrived in Pennsylvania. Here's what happened. The logistics company that worked for Santo hired a trucking company to move the tequila from Texas to Pennsylvania.But then that trucking company outsourced the job to two other trucking companies who then hired drivers. The problem is those second trucking companies were fake with phony letterheads, email addresses, and phone numbers to appear legitimate. It's a bit of a tractor trailer shell game called double brokering and it happens more ...

Core Insights - Diageo plc is set to release preliminary results for fiscal 2025 on August 5, with expectations of declines in both top and bottom lines, as well as lower organic operating profit in the first half of fiscal 2025 [1][7] - The Zacks Consensus Estimate for quarterly earnings is $6.75 per share, reflecting a 2.3% decline from the previous year's quarter, while revenues are expected to rise by 0.7% to $20.4 billion [2][3] Group 1: Financial Performance - Diageo's price-led strategy is central to its premiumization approach, allowing for consistent revenue growth despite softer consumer demand [3][4] - The company has reported strong organic net sales growth and positive price/mix contributions, particularly in higher-end offerings like tequila and Guinness [4][10] - The consensus estimate for quarterly revenues is $20.4 billion, indicating a slight increase from the prior year [2] Group 2: Strategic Initiatives - Diageo is refining its productivity program to enhance efficiency and achieve sustainable growth, focusing on balancing cost savings with strategic reinvestment in marketing and brand activation [3][5] - The introduction of the Accelerate program aims to set clear cash delivery goals and improve operational excellence and cost efficiency [5][10] Group 3: Regional Insights - The Asia-Pacific region has shown signs of softness due to downtrading and an unfavorable market mix, highlighting the sensitivity of premiumization efforts to regional economic conditions [6] - Management has indicated that near-term industry pressures are largely driven by macroeconomic factors, affecting the timing and pace of recovery [7]

Health & Wellness - Tequila is suggested as the "best" alcohol choice due to its purity and lack of sugar [1] - Sugar combined with alcohol is considered worse [1] - Alcohol in mouthwash is discouraged because it can disrupt the inner lining of the mouth [1] - High alcohol consumption can increase the risk of oral cancer [2]

Marketing & Regulation - Patrón's previous ad campaign resulted in its tequila being blocked at the Mexican border [1] - The company's new ad campaign aims to navigate strict regulations regarding additive-free claims [1]

Product Development & Sourcing - The tequila project took approximately 2.5 to 3 years from initial discussion to completion [1] - The tequila is sourced from a specific region in Tequila, Mexico [1] - The distillery aged agave in American oak whiskey barrels for 5 years, exceeding the standard 3 years for extra añejo [2] - The company acquired the entire stock of the 5-year aged agave, yielding only 7,500 bottles [2] Bottle Design & Packaging - The bottle design is inspired by a stack of poker chips, featuring a textured glass and painted black chip accents [2][3] - The packaging includes a slide-open box with backlighting [3] Financial & Market Performance - Uber's stock reached a new record, surpassing $88 [4]

Market Trends - Agave spirits like tequila and mezcal have significantly increased in popularity in recent years [1] - This growing popularity is leading to unconventional takes on classic cocktails like the Margarita [1]

Product Release - Cielo X is positioned as one of the oldest and most expensive new tequila releases of 2025 [1]