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Why Costco Will Win this Holiday Season and in 2026
The Motley Foolยท 2025-12-07 01:26
Core Insights - Costco is expanding its in-house brand, Kirkland Signature, to mitigate tariff pressures and enhance customer value [1][5][11] - High member retention rates and bulk purchasing appeal position Costco favorably during a period of reduced consumer spending [3][4] Group 1: Company Performance - Costco's net sales increased by 8% year-over-year, with a fiscal year increase of 8.1% [4] - The company boasts a 90% member retention rate, indicating strong customer loyalty [3] - E-commerce sales grew by 15.6% in fiscal year 2025, reaching nearly $20 billion [6] Group 2: Product Strategy - Over 30 new Kirkland products were added in Q4 2025, with plans for further expansion across various categories [5] - Kirkland products typically offer 15% to 20% more value compared to national brands, enhancing customer appeal [3] Group 3: Market Position - Costco's market capitalization stands at $397 billion, with a current stock price of $894.49 [5] - The company leads competitors in net sales, although Sam's Club has a slight advantage in physical locations [8] Group 4: Future Outlook - The company is expected to report quarterly results on December 11, which will provide insights into ongoing performance [11] - Costco's focus on e-commerce growth and maintaining low prices is aimed at sustaining membership renewals and long-term success [11]