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Tesla said it would start making its cheaper EV by June. It's keeping quiet about the mysterious project โ€” here's what we know.
Business Insiderยท 2025-07-03 11:27
Core Viewpoint - Tesla's timeline for launching an affordable electric vehicle (EV) continues to slip, with production now expected to start in late 2025, despite earlier promises for the first half of 2025 [1][9][14]. Group 1: Production Timeline and Challenges - Tesla initially announced plans to produce a $25,000 EV in 2020, but concrete details have been lacking since then [3]. - In January 2022, CEO Elon Musk stated that the affordable EV project was deprioritized due to other ongoing projects [4]. - Following a drop in stock price due to reports of the project being canceled, Tesla indicated it would accelerate plans for affordable models, aiming for production in late 2024 or early 2025 [12][15]. Group 2: Market Competition and Demand - Tesla faces increasing pressure from cheaper competitors, particularly in China, such as BYD, and from Western manufacturers expanding their EV offerings [2]. - The need for a more affordable model is underscored by a general slowdown in EV adoption, making it crucial for Tesla to remain competitive [2][3]. Group 3: Internal Communications and Investor Sentiment - Reports from Reuters suggested that internal communications indicated the affordable EV project was scrapped, which Musk denied, asserting that a great product at a great price would lead to excellent sales [10][11]. - Despite Musk's optimistic timelines, there is skepticism among investors regarding the feasibility of the proposed production schedules for affordable models [9][14].