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SIP“韩你来玩” 苏州工业园区打造国际化消费新地标
Sou Hu Cai Jing· 2025-07-05 10:47
Core Insights - Suzhou Industrial Park has launched a special inbound tourism promotion campaign titled "SIP•Come Play with You" targeting Korean tourists, emphasizing food, scenery, shopping, and trendy experiences to create a new travel model in Jiangnan [3][5] - The campaign aligns with the broader strategy of the Yangtze River Delta integration and aims to leverage the spillover effect from Shanghai, enhancing the park's appeal to international visitors [3][5] Group 1 - Suzhou Industrial Park is positioned as a key destination for Korean tourists, who are the park's largest trading partner and third-largest source of foreign investment [5] - The park's promotional activities include themed routes such as "Qipao Sunset," "Jiangnan Light Luxury," and "Family Fun Around the Lake," with over 100 merchants offering exclusive discounts [7] - The campaign features innovative measures like online promotion, offline conversion, and travel integration, utilizing social media platforms to enhance global visibility [7] Group 2 - The park has set up "Come Play with You Passport" redemption points at major locations, allowing foreign visitors to receive exclusive gift packages with discounts on shopping, dining, accommodation, and cultural experiences [7] - Collaborations with Eastern Airlines to offer integrated flight and hotel packages through their app aim to expand international influence [7] - The park is enhancing the consumer experience by implementing payment facilitation, immediate tax refunds for departing tourists, and providing multilingual services [7]