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满树金黄落地成“宝” 浙江鹿城“一片叶子”撬动初冬流量
Zhong Guo Xin Wen Wang· 2025-12-27 11:18
Core Viewpoint - The article highlights the emergence of a multi-faceted cultural tourism industry in Wenzhou, Zhejiang, driven by the seasonal beauty of ginkgo leaves and the integration of interactive activities, which fosters community engagement and economic growth [1][2][3]. Group 1: Cultural Tourism Development - The scenic beauty of ginkgo trees has sparked a traditional sightseeing boom, leading to new activities such as educational workshops and outdoor art creation, forming a unique path for shared prosperity in early winter [1][2]. - The Ma'anshan Park has introduced interactive activities like a handmade leaf creation event, enhancing visitor engagement and extending the enjoyment of the seasonal beauty [1][2]. Group 2: Community Engagement - Over 200 students participated in a creative workshop, making imaginative "ginkgo umbrellas" under the guidance of park horticulturists and teachers, merging environmental education with artistic expression [3][4]. - Local citizens have actively engaged in promoting the leaf art exhibition on social media, sharing tips and experiences, which has contributed to the event's popularity [3]. Group 3: Economic Impact - The "leaf appreciation economy" has revitalized local businesses, as seen in the increased sales at a traditional bakery due to the influx of visitors attracted by the park's beauty [6]. - Plans are underway to introduce professional management teams and develop ongoing experiential projects to transform short-term tourist traffic into sustainable long-term visitor retention [6].