赏叶经济
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满树金黄落地成“宝” 浙江鹿城“一片叶子”撬动初冬流量
Zhong Guo Xin Wen Wang· 2025-12-27 11:18
许多市民自发携带道具前来拍照打卡,并在社交平台上分享拍摄机位、穿搭建议和"出片"攻略,成了这 场落叶艺术展的"志愿推广员"。"很高兴这些创作能得到大家的喜爱。我们将采取'落叶缓扫'、调整施工 车辆路线等措施,悉心呵护这份冬日限定的浪漫。"林爱寿表示。 银杏创意重新定义"城市美学"的同时,位于鹿城藤桥镇的另一处文化地标——曹湾山遗址公园,也身披 初冬"彩装",再度吸引大批游客前来赏叶打卡。 中新网温州12月27日电(周健 章温曦)连日来的冷空气,"催"黄了银杏、"催"红了枫叶。在浙江温州鹿城 区,浪漫的景色不仅带动了以赏叶为核心的传统观光热潮,更衍生出研学、户外艺术创作等新活动,形 成了以"赏叶"为纽带、辐射多业态的文旅产业链,开辟出一条独特的初冬共富路径。 沐浴着初冬的暖阳,马鞍池公园内,由55株银杏组成的鎏金大道开启了一年中最华丽的篇章。满树金 黄,落叶纷飞,如诗如画。与往年单纯"落叶不扫、静赏诗意"不同,今年公园酝酿了一场更具互动性的 浪漫——落叶手工共创活动。 "银杏的最佳观赏期很短暂,落叶终将归根。受全国各地兴起的落叶创作热潮启发,我们也想尝试新方 式,把这份季节的浪漫延续得更久一些。"鹿城区园林绿化 ...
第十九届重庆长江三峡(巫山)国际红叶节将于11月22日开幕
Bei Jing Shang Bao· 2025-11-14 06:10
Group 1 - The 19th Chongqing Three Gorges (Wushan) International Red Leaf Festival will officially start on November 22 and last for two months, featuring the core theme of "appreciating red leaves, touring the Three Gorges, and experiencing culture" along with a series of innovative sub-activities [1] - Wushan County has prepared five major dimensions of activities, four red leaf viewing routes, and three immersive experiences for visitors to fully appreciate the scenic beauty of the red leaves [1] - The four viewing routes include "water route appreciation," "hiking to see red leaves," "self-driving to find red leaves," and "aerial view of red leaves," providing diverse ways for tourists to engage with the landscape [1] Group 2 - The current "leaf appreciation economy" has evolved from a singular focus on scenic viewing to a comprehensive industry chain that integrates culture, sports, health, and educational experiences, showcasing strong market vitality and significant development potential [2] - During the Red Leaf Festival, the China Tourism Research Institute will release a report on the development trends and market insights of leaf appreciation tourism, summarizing successful models and typical cases of the "leaf appreciation+" integrated development [2] - The report will also propose policy recommendations and implementation paths to promote the high-quality development of the leaf appreciation economy, transitioning from "scenic value" to "comprehensive output value" [2]
神州大地铺展层林尽染美丽画卷 “赏叶经济”激发多元消费业态新活力
Yang Shi Wang· 2025-11-09 07:11
Group 1: Autumn Scenery and Tourism - The best time for leaf viewing has arrived in November, attracting many visitors to famous scenic spots in Beijing [1][5] - Beijing's National Botanical Garden features vibrant colors from ginkgo, ash trees, and maple trees, creating a picturesque environment [1] - Xiangshan Park has transformed into a colorful fairy tale world with a mix of red, orange, yellow, and green leaves [3] Group 2: Economic Impact of Leaf Viewing - The increase in visitors for leaf viewing has led to a rise in cultural, dining, and accommodation sectors in Beijing [6] - Cultural products related to red leaves have seen a revenue increase of 10% to 13% this year, driven by the launch of themed merchandise [6] - The "Maple Leaf Coffee" introduced at Xiangshan Park has become a popular item among visitors [8] Group 3: Visitor Statistics and Local Business Growth - Over 20,000 visitors have flocked to the red maple forest in Huairou's Beifang Town in the past week, boosting local dining and fruit sales [8] - A restaurant in Huairou reported a 30% increase in overall customer traffic, attributed to promotional efforts related to the red maple forest [10] - Local farmers have sold over 260,000 pounds of various fruits and vegetables during the leaf viewing period, marking a 70% year-on-year increase [12]
限定秋景催热“赏叶游”
Qi Lu Wan Bao· 2025-10-27 16:23
Core Insights - The article highlights the surge in tourism in Shandong, particularly focused on autumn leaf viewing, with various scenic spots attracting significant visitor numbers during this season [2][5]. Group 1: Tourism Trends - Shandong has become a popular destination for autumn tourism, with various locations like Jinan's Hu Cheng He and scenic spots like Xiezi Mountain and Lingyan Temple seeing increased visitor traffic [2][5]. - The peak season for autumn leaf viewing has led to a notable rise in visitor numbers, with some attractions reporting daily visitors reaching up to 15,000 on weekends [2][5]. Group 2: Scenic Spot Activities - Scenic spots are enhancing visitor experiences by organizing interactive activities and optimizing their offerings, such as the "Lingyan Ginkgo Seeking Gold Mission" at Lingyan Temple [3][4]. - Red Leaf Shiyuan has created immersive experiences by integrating various activities, including a glass water slide and cultural performances, to attract a diverse age group [4]. Group 3: Expert Recommendations - Experts suggest that Shandong's scenic spots should continue to innovate by creating unique activities tailored to different demographics, while also enhancing collaboration between nearby attractions to avoid homogenization [5]. - Safety measures and visitor management strategies are essential to handle the increased foot traffic during peak seasons, ensuring a safe experience for all visitors [5].
文旅观察丨山东限定秋景上线,“赏叶经济”正升温
Qi Lu Wan Bao· 2025-10-22 13:19
Core Insights - The autumn season in Shandong has become a significant driver for the tourism market, with "autumn leaf viewing" emerging as a popular trend, enhancing the local "leaf economy" and invigorating the cultural tourism sector [1][3]. Group 1: Tourism Trends - Various scenic spots in Shandong are experiencing a surge in visitor numbers, with attractions like Lingyan Temple and Hongye Shiyan seeing significant increases in foot traffic during the autumn season [3][4]. - The "Red Leaf Season" at Hongye Shiyan has attracted an average of 4,000 visitors daily, with peak weekend attendance reaching 15,000, indicating a strong interest in autumn tourism [3][4]. Group 2: Visitor Demographics - The demographic profile of visitors is shifting, with families becoming the core audience, and a notable increase in the proportion of elderly and children, alongside a significant presence of young couples and travel groups [3][4]. Group 3: Experience Enhancement - Scenic areas are enhancing visitor experiences by organizing diverse activities and optimizing secondary sales products, aiming to increase visitor engagement and spending [4][6]. - Lingyan Temple has introduced interactive activities and promotional offers, such as free entry for students and discounts on cultural products, to attract more visitors [4][6]. Group 4: Scenic Spot Development - Red Leaf Shiyan is focusing on creating immersive experiences by integrating various activities and enhancing the visitor experience through themed events and attractions [6][7]. - The development of unique experiences, such as camping and DIY activities at Hongye Valley, is aimed at increasing participation, particularly among families and younger visitors [6][7]. Group 5: Expert Recommendations - Experts suggest that scenic spots should continue to innovate by creating unique activities tailored to different visitor demographics and enhancing collaboration with nearby attractions to avoid homogenization [7][8]. - There is a call for improved management strategies to handle the increased visitor flow during peak seasons, emphasizing the importance of safety and visitor experience [7][8].