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中国艺术节如何激发文旅消费新动能
Xin Hua Wang· 2025-11-03 07:15
Core Insights - The 14th China Arts Festival, held in Sichuan and Chongqing, aims to stimulate cultural tourism consumption through a combination of high-quality performances and immersive travel experiences [2][9][11] Group 1: Event Overview - The festival features 100 unique cultural tourism scenarios, integrating night tourism, cultural exhibitions, and technology art [2][4] - The event runs from October 16 to November 5, showcasing over 100 outstanding stage art works and 174 community cultural pieces [4][10] Group 2: Cultural and Tourism Integration - The festival promotes a "daytime sightseeing and nighttime performance" travel model, enhancing visitor engagement through dual immersion experiences [2][5] - The integration of cultural experiences with local attractions, such as the performance of the original dance drama "Shudao" and visits to cultural sites like the Wuhou Shrine Museum, has increased visitor numbers and cultural revenue [4][9] Group 3: Technological Innovations - The use of technology, such as drone light shows and VR experiences, enhances the immersive quality of cultural tourism, transforming static cultural elements into dynamic experiences [5][8] - The "Night Tour of Jinjiang" in Chengdu utilizes holographic projections and light shows to create an engaging nighttime economy [4][5] Group 4: Economic Impact - The festival is expected to drive significant economic benefits by enhancing the cultural tourism ecosystem in the Chengdu-Chongqing economic circle [9][10] - Collaborative efforts between Sichuan and Chongqing aim to optimize the cultural tourism environment and enhance visitor experiences, thereby boosting economic activity [10][11]