Core Insights - Bottega Veneta has strengthened its connection with local markets through deep cultural projects, exemplified by initiatives like the Great Wall Spring Festival advertisement and themed marketing around the green train homecoming [1] - The collaboration with contemporary poet Yu Xiuhua in the project "A Poetic Dialogue" continues this strategy, focusing on the concept "When Your Own Initials are Enough" to accumulate brand cultural marketing momentum [1] Group 1 - The core of the project is a deep collaboration with poet Yu Xiuhua, which includes the production of a dedicated documentary and the transformation of her representative work "The Wobbly World" into an immersive art experience [1] - The installation art is constructed using over 10,000 physical poetry books to create a three-dimensional brand identity, achieving a symbiosis of literary imagery and brand aesthetics through spatial reconstruction of textual carriers [1] - The Shanghai premiere attracted over 2,000 visitors in three days, with related topics generating over 120 million exposures on social media, although the actual experience faced criticism for being more about form than content [1] Group 2 - Despite mixed reviews of the event, Bottega Veneta achieved growth through the brand momentum accumulated from cultural marketing, with Q1 revenue reaching €405 million, a 4% year-on-year increase, significantly outperforming the overall 14% revenue decline of the Kering Group [2] - The brand's resilience is attributed to its cultural marketing and high-end positioning strategies, particularly showing effectiveness in channel optimization within the Chinese market [2]