Core Viewpoint - Shouxiangu (603896) has not yet engaged in external investments related to short videos and short dramas, focusing instead on brand promotion and product sales through new media platforms like Douyin, WeChat Video, and Xiaohongshu [1] Group 1 - The company is currently leveraging new media platforms for brand promotion and product sales [1] - Future strategies will involve a careful assessment of the collaborative value of various new media formats in brand building and market education [1] - The company aims to promote the innovative dissemination of traditional Chinese medicine culture [1] Group 2 - A new romantic film titled "Unbreakable" produced by the company's parent, Zhejiang Shouxiangu Investment Management Co., has been released on iQIYI [1] - The film is produced by Zhang Jizhong, who serves as both the producer and director [1] - Investors are encouraged to watch the film [1]