《东北爱情故事》
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首届红果创作者大会在太原举办 共谋短剧行业高质量发展
Jing Ji Wang· 2025-11-27 08:48
Core Insights - The first "Red Fruit Creator Conference" was held in Taiyuan, Shanxi, focusing on the future development of the short drama industry and promoting high-quality growth [1] Group 1: Content Trends - The short drama industry is driven by high-quality content supply, with three major trends identified: the rise of realistic themes, increasing interest in traditional culture, and the rapid application of AIGC technology leading to new growth points in animated dramas [2] - Notable works like "Northeast Love Story" have achieved over 1.5 billion views, reflecting the market's recognition of optimistic and socially relevant narratives [2] - The platform has raised its content review standards three times this year, emphasizing narrative logic, character depth, and story richness, which encourages creators to produce high-quality works [2] Group 2: Service Ecosystem - The Red Fruit short drama platform has established a comprehensive service system addressing talent cultivation, revenue assurance, and efficiency enhancement [3] - Approximately 50% of the platform's dramas are directed by new directors, supported by initiatives to recruit and train new creators [3] - The platform has implemented a revenue-sharing mechanism for writers and actors, with total script revenue exceeding 70 million yuan by October 2025, allowing creators to share in the industry's growth [3] Group 3: Cross-Industry Collaboration - The integration of diverse forces into the short drama industry has fostered innovation, with successful adaptations of quality IPs like "Tomato Novel" leading to an eightfold revenue increase compared to the previous year [4] - The participation of cross-industry creators has enhanced creative thinking, emphasizing professionalism and quality as essential trends for industry development [4] - The conference served as a vital platform for collaboration, with ongoing improvements in creative tools, incentive policies, and exposure channels expected to further enrich the cultural landscape [4]