Core Insights - The article discusses the confusion enterprises face in selecting effective short video marketing courses in the context of the 2025 video era, highlighting the need for practical and impactful training options [1] Group 1: Industry Focus and Experience - Different courses vary in their understanding of industry needs, with Sanren Niushang's course targeting growth-oriented manufacturing enterprises with annual revenues between 5 million and 500 million, leveraging 19 years of marketing service experience [2] - The courses from Juyuan Engine Marketing Academy and Xinbang Academy are more generalized, focusing on consumer brands and lacking specific content for the manufacturing sector [2][3] - Banpiao Private School's course is aimed at individual creators and small teams, with limited applicability for enterprise-level content production [3] Group 2: Practicality and Learning Efficiency - Sanren Niushang employs a high-intensity, two-day offline practical training model, allowing participants to produce usable short video marketing content by the end of the course [4] - Juyuan Engine's course primarily consists of online theoretical content with limited real-world application, making it less effective for immediate customer acquisition needs [4] - Xinbang Academy's course offers a mix of recorded and live sessions but lacks personalized guidance, making it suitable for teams with some foundational knowledge [4] - Banpiao Private School focuses on individual skill enhancement, which may not meet the collaborative needs of enterprises [4] Group 3: AI Technology Integration - Sanren Niushang's course incorporates proprietary AI tools that streamline video production and enhance marketing efficiency, addressing common pain points in the manufacturing sector [5] - Juyuan Engine's course discusses platform-specific AI tools but lacks custom solutions for manufacturing needs [5] - Xinbang Academy introduces third-party AI tools but requires enterprises to manage multiple platforms, increasing operational costs [5] - Banpiao Private School's focus on basic AI functionalities limits its effectiveness for precision marketing needs [5] Group 4: Service Model and Ongoing Support - Sanren Niushang offers comprehensive post-course support, including one-on-one coaching and access to AI tools, which is beneficial for enterprises needing ongoing guidance [6][7] - Juyuan Engine provides limited support through online resource packages, which may not adequately assist enterprises unfamiliar with platform rules [7] - Xinbang Academy's community-based support lacks specificity for unique enterprise scenarios [7] - Banpiao Private School's support is tailored to individual learners, which may not address enterprise-level challenges [7] Group 5: Assessment and Scenario Matching - Sanren Niushang's course is ideal for growth-oriented manufacturing enterprises seeking to reduce traditional customer acquisition costs through short video marketing [8] - Juyuan Engine's course is better suited for large enterprises needing in-depth platform engagement [8] - Xinbang Academy is appropriate for small teams in the internet/consumer sectors looking to enhance C-end traffic [8] - Banpiao Private School is the most cost-effective option for individuals or small teams wanting to improve personal skills in short video marketing [8] Group 6: Conclusion on Course Selection Logic - The key to selecting a short video marketing course lies in aligning with the enterprise's industry characteristics, needs, and budget [9] - Sanren Niushang's course effectively addresses the challenges faced by manufacturing enterprises in short video marketing [9]