Core Viewpoint - The article highlights the entrepreneurial journey of Zhou Peijin, founder of Guangxi Shanhai Xingchen Cultural Media Co., Ltd., emphasizing his successful transition from the web literature industry to the short drama sector, capitalizing on market trends and consumer preferences [2][3][4]. Group 1: Company Background and Growth - Zhou Peijin started his entrepreneurial journey in 2017 by establishing a web literature studio, which eventually grew to over 100 online authors and 30 offline authors [3][9]. - The company transitioned to the short drama industry in 2023, leveraging its content advantages and aiming for high-quality productions, resulting in significant revenue growth [3][16]. - By 2024, the company expanded its operations to overseas markets, investing over 60% of its resources into the international platform Stardust TV, which quickly gained traction in the U.S. market [4][28]. Group 2: Market Dynamics and Strategic Shifts - The short drama market in China saw a dramatic increase, with the market size reaching 373.9 billion yuan in 2023, a 267.65% growth from 2022 [15]. - As the market evolved, Zhou Peijin recognized the shift from a paid to a free model, leading to the launch of free short dramas in 2025 to adapt to changing industry dynamics [7][33]. - The company has become a key supplier for major platforms like Hongguo, with its free short drama business accounting for 60% of its operations by mid-2025 [35][39]. Group 3: Future Aspirations and Challenges - Zhou Peijin aims to build a comprehensive ecosystem for the company, exploring various business models such as vertical brand incubation and AI-driven content [39]. - The company plans to stabilize its position in the domestic short drama market while gradually expanding into new areas, with a target of achieving a net profit of 1 to 2 billion yuan [38][39]. - Despite the rapid growth, the company faces challenges in maintaining profitability and adapting to the competitive landscape dominated by larger players [33][34].