Core Viewpoint - The outdoor brand Arc'teryx collaborated with artist Cai Guoqiang to launch a fireworks display in the Himalayas, which has sparked significant public criticism regarding its environmental impact and the brand's values [1][2] Group 1: Event Overview - The fireworks display, named "Ascending Dragon," featured colorful fireworks along the Himalayan ridge, symbolizing dragon culture and the spirit of "endless life" [1] - Following the release of the fireworks video on September 20, local authorities in Shigatse City established an investigation team to assess the situation and determine appropriate actions based on the findings [1] Group 2: Brand Response - Arc'teryx issued an apology on domestic social media, acknowledging that the project aimed to enhance awareness of local high-altitude culture but admitted to deviations in the execution [2] - The brand committed to cooperating with the artist's team and relevant government departments to review the environmental impact of the project, planning to engage a third-party environmental organization for a thorough assessment [2] - There was a notable discrepancy between the English and domestic versions of the brand's statements, with the English version expressing disappointment that the fireworks display contradicted the brand's values [2]