Core Points - The journal "Coastal Life" has been officially renamed to "South China Communication" and will be published under the new domestic unified continuous publication number CN46-1093/G0 [1] - "South China Communication" is managed by Hainan Daily and will be a quarterly publication focusing on international communication development, regional studies, and theoretical research [1] - The launch of "South China Communication" fills a gap in provincial-level international communication journals and is the only professional journal of its kind in Hainan, providing a high-level platform for academic research and practical development in international communication [1] - The establishment of the journal coincides with the upcoming official launch of the Hainan Free Trade Port's full island closure operation on December 18, marking a new phase in Hainan's international communication efforts [1]