2019年，加拿大人亚历克斯・怀特海德（Alex Whitehead）初到重庆，被这座雾中山城深深吸引。彼时 重庆在北美社交媒体几乎"查无此地"，他立志用镜头向世界讲述真实重庆。从每天工作12小时、深耕内 容创作，推出爆款视频《星球重庆》，到成为外籍基层立法信息采集员；从主持百余期国际节目、搭建 海外网红传播矩阵，到手把手带教青年学子，他用六年时间搭建起重庆通往世界的桥梁。 从温哥华到重庆，从陌生到热爱，从记录者到建设者，亚历克斯的山城故事还在继续。而在他的镜头 里，重庆面向世界的精彩故事，也才刚刚开始。 初来乍到 雾都相逢一见如故 2025年11月8日，在第26个中国记者节重庆活动现场，灯光打在亚历克斯·怀特海德的灰色西装上。演讲 台后的大屏幕上展示着他的百余个媒体奖项。"重庆不仅是一座拥有桥梁和未来感天际线的超级城市， 它更是一个新旧交融、充满生命活力的矛盾体。"亚历克斯说着，思绪或许会不由自主地飘回到五年前 ——那时他不会想到，自己会帮助这座城市"向外说话"。 2019年12月24日，平安夜。亚历克斯第一次到达重庆，迎接他的并非如今的聚光灯，而是湿冷与薄雾。 对于大多数西方人来说，这或许有些阴郁，但对于 ...

中国发展网讯 李芊 易武 记者朱波报道 为深入学习贯彻党的二十届四中全会精神，进一步提升国际传播效能，推 动天津城市国际化发展，以外事之为服务天津高水平对外开放和经济社会高质量发展，2026年2月11日，市外办召 开"加强国际传播推进城市国际化发展"专题座谈会。市外办主任栾建章出席并讲话，中央驻津媒体、我市主流媒 体及其新媒体等9家机构代表参会，围绕加强国际传播、推进天津城市国际化发展，推动"外事+外宣"双向赋能提 出意见建议。会议由市外办副主任郭强主持。 栾建章主任向长期以来关心、支持天津外事工作的媒体朋友表示衷心感谢。他表示，"十四五"以来，市外办在服 务国家总体外交、深化国际友城合作、推动民间外交、优化涉外营商环境等方面的工作动态与成效，受到了媒体 朋友的积极关注，得到了有效的对外宣传。今年是"十五五"规划的开局之年，我们要持续放大和延伸"上合效 应"，着力提升国际传播效能，助力天津高质量发展和城市国际化建设。一是要全媒赋能，提高国际化意识。"开 放"是贯穿天津历史的重要特质，也是推动天津未来发展的重要因素，希望媒体朋友积极发挥传播者的作用，通过 全媒体传播矩阵构建国际化认知体系，推动市民的国际化意识持 ...

来源：全中看传媒 奋力谱写首都新型主流媒体建设新篇章 张劲林 文化是一个国家、一个民族的灵魂。党的二十届四中全会通过的《中共中央关于制定国民经济和社会发 展第十五个五年规划的建议》（以下简称《建议》），提出"激发全民族文化创新创造活力，繁荣发展 社会主义文化"战略任务，明确了推进社会主义文化强国建设的重大举措、工作重点，为深化主流媒体 系统性变革、提高主流舆论引导能力指明了前进方向。北京广播电视台（以下简称北京台）坚持以习近 平新时代中国特色社会主义思想为指导，全面贯彻习近平文化思想，立足首都"四个中心"功能定位，坚 持首都站位、首善标准，大力实施"新闻立台、内容强台、融合兴台"发展战略，积极弘扬主旋律、讴歌 伟大时代、讲好北京故事，推动新闻宣传、精品创制、媒体融合、经营创新、国际传播等工作迈上新台 阶、取得新成效，奋力探索出一条符合首善标准、切合自身实际、具备发展潜力的广电媒体系统性变革 之路。 举旗铸魂，锻造理论宣传精品 《建议》指出，要"深化党的创新理论学习和宣传教育，坚持不懈用习近平新时代中国特色社会主义思 想凝心聚魂"。学习宣传贯彻习近平新时代中国特色社会主义思想，是宣传思想文化工作的首要政治任 务 ...

Tik Tok和小红书的传播局限，决定了我们需要更多外宣平台来填补空白。这两大平台的内容核心多聚焦于娱乐化、生活化场景，无论是Tik Tok的短视频 娱乐、创意挑战，还是小红书的美食美妆、日常分享，都难以承载更系统、更深入的中国故事。纽约大学软实力专家袁绍御曾指出，当前中国数字内容浪 潮为世界提供了了解中国的"情感切入点"，但这种影响多停留在表面，难以触及中国的发展理念、制度优势与文明深度。芝加哥全球事务委员会2025年10 月的民调显示，逾半数美国受访者支持对华合作接触政策，这一转变离不开现有平台的推动，但要让国际社会真正理解中国式现代化的内涵、中华文明的 精髓，仅靠碎片化的生活内容远远不够。此外，两大平台的受众群体多集中于年轻群体，对中老年群体、专业领域从业者等群体的触达能力有限，而这些 群体恰恰是国际社会中理解中国、传递中国声音的重要力量，需要专门的平台实现精准触达。 | 同将中文 | c TikTok 直播大屏 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | GHIL+0 ...

Group 1 - The core viewpoint of the meeting is to deepen cooperation between the Export-Import Bank and Xinhua News Agency, focusing on enhancing communication and collaboration in various fields [1][3][5] - Both parties acknowledged the fruitful results achieved since the signing of the strategic cooperation agreement, particularly in economic information services, research, and brand communication [3][5] - There is a mutual desire to strengthen think tank cooperation, enhance information sharing, and promote collaborative innovation to leverage the financial expertise of the Export-Import Bank and the media and policy research strengths of Xinhua [3][5] Group 2 - The meeting was attended by key figures including the Vice President of the Export-Import Bank, Yang Dongning, and relevant unit leaders from both organizations [1][3][5] - The collaboration aims to effectively tell the story of Chinese finance in international communication and create a positive public opinion environment [3][5]

（来源：团结报） 转自：团结报 北京中轴线集中体现了中国传统都城规划理论和中华文明传统中正和合的哲学理念，在新时代被赋予了 国家仪式、精神象征与文化自信的战略使命。当前，中轴线的整体功能仍偏重历史遗存保护与游览观 光，缺乏将其转化为当代表达、城市仪式与国家叙事的机制设计与内容构建，空间象征性与社会参与度 脱节，限制了其国家传播平台功能的发挥。 建议： （王 卓） 确立历史节点城市级仪式制度，打造"伟大复兴·时代花火"节庆品牌。设立市级统筹机制，实现跨部门 资源调配和群众组织，每年围绕不同历史主题策划系列仪式。在城市空间中构建可共鸣、可纪念、可传 播的"伟大复兴情境"，使国家主旋律转化为社会情绪共鸣，形成新的城市精神传播路径。 构建"中轴仪式+文旅消费+公共传播"三位一体的运营机制，放大精神弘扬与经济带动效应。引入市属 文旅平台，牵头成立"伟大复兴·城市仪式季"运营联盟，联合民营演艺、视觉设计、新媒体公司开展策 划执行，吸引社会资本参与深度消费链条设计，构建"观看-参与-沉浸-复购"的完整消费闭环。 加强国际传播与青少年引导功能，提升中轴节庆内容的全球影响力与时代共鸣力。引入多语种解说、多 平台直播、海外社交媒 ...

Core Insights - The article highlights the transformation of new media from a supplementary tool to a core engine driving Chinese narratives globally, exemplified by the work of Xu Jiayuan at CGTN [1][2]. Group 1: Professional Achievements - Xu Jiayuan successfully built and managed overseas social media accounts for Chinese media, increasing the YouTube channel's views to nearly 50 million and accumulating over 20,000 subscribers [1]. - Under her leadership, the documentary series "Pulsating China" was promoted in collaboration with National Geographic, adhering to strict fact-checking standards, which helped it gain recognition on a global platform [2]. - The series achieved over 100 million views globally through a well-planned cross-platform strategy that integrated major social media channels like YouTube and Facebook [2]. Group 2: Industry Contributions - Xu Jiayuan developed several professional tools to address common challenges in international communication, including an automated publishing platform, KOL matching platform, and brand sentiment monitoring system, all of which received national software copyright [3]. - These tools significantly improved project execution efficiency and provided actionable solutions for industry peers, showcasing a complete professional cycle from project success to methodological contribution [3]. - Her career illustrates the critical role of new media promotion experts in the current international communication landscape, emphasizing that quality content, when paired with innovative and systematic promotion, can effectively amplify Chinese stories on the world stage [3].

Group 1 - The core viewpoint of the event is that the prosperity of culture is a significant indicator of Chinese-style modernization, with the cultural industry playing a crucial role in enhancing national cultural soft power and driving cultural prosperity [3] - The cultural industry in China has evolved significantly since the reform and opening up, becoming a key force in promoting cultural prosperity and enhancing the country's cultural influence [3] - The recent strategic deployment by the 20th Central Committee emphasizes accelerating the development of the cultural industry and enhancing the dissemination of Chinese civilization [3] Group 2 - The cultural industry is experiencing continuous expansion, with new scenarios and business models emerging under the empowerment of digital technology, which enhances production efficiency and reduces costs [3] - Cultural products are becoming essential for international communication, providing compelling stories and products that enhance China's image abroad [3] - The integration of cultural industry and international communication is accelerating, driven by the rapid development of the internet and new technologies, particularly artificial intelligence [4] Group 3 - The "China Public Relations Forum" and "China Public Relations Thematic Salon" are key activities of the China Public Relations Association, aimed at promoting the understanding of public relations and enhancing the quality of the public relations industry [5] - The forum features authoritative speakers to expand perspectives and share knowledge, while the salon focuses on academic discussions and industry exchanges to produce meaningful theoretical and practical outcomes [5]

Group 1 - The "New Era · New Image" joint creation plan aims to collect documentary and short video projects globally, providing support for selected projects through guidance, production assistance, professional training, and promotion [1][2] - The second edition of the plan received 7,180 submissions from global creators and ultimately selected 100 projects for support [1] - The initiative has conducted two workshops, inviting over 20 renowned international directors and experts to provide theoretical and practical training, benefiting more than 30,000 participants [1] Group 2 - The third edition of the plan focuses on the theme "China's Development, World Opportunities" and introduces special units to enhance cultural exchange and cooperation with neighboring countries [2] - New initiatives include the "International Internet Celebrity China Tour" and the "Chinese Directors Going Global" project to promote outstanding works that bridge cultures [2] - The plan aims to contribute to cross-cultural understanding and human exchanges through impactful visual storytelling [2]

Group 1: Core Themes of the Event - The event focused on the themes of content, technology, communication, and culture, exploring innovative paths and methods in journalism through discussions on award-winning works [1] - The forum on "Cultural Roots" emphasized the importance of cultural reporting and the need for journalists to connect historical and contemporary narratives, highlighting the value of academic and storytelling integration [2][3] Group 2: Innovations in Cultural Reporting - The transformation of cultural resources into IPs, such as "Remarkable Oracle Bone Script," has significantly enhanced user engagement and provided a model for systemic media reform [3] - The award-winning work "Beijing Central Axis Heritage Success: Not an End but a Beginning" illustrates a shift from mere reporting to a deeper cultural interpretation, extending the life of news products [3] Group 3: Content and Technology Integration - The core of news production is content, and there is a growing need for high-quality content that resonates with audiences, merging storytelling with meaningful insights [4] - The integration of technology in news production is essential for enhancing the impact and reach of news products, as demonstrated by various successful case studies [5] Group 4: Enhancing International Communication - Improving international communication and enhancing China's narrative power are fundamental for increasing the influence of Chinese culture globally [6] - The shift from traditional media to a more socialized platform for communication is crucial for mainstream media to maintain narrative control in a crowded discourse environment [6] Group 5: Local Innovations in International Communication - Local media organizations are leveraging their unique advantages to enhance international influence through innovative practices in content creation and collaboration [7]