Core Viewpoint - The 21st China Advertising Forum, organized by the China Advertising Association, focuses on the release of the "Brand Development Power Evaluation" group standard, aiming to enhance brand evaluation practices in the advertising industry [1][3]. Group 1: Event Overview - The China Advertising Forum is a significant annual event in the advertising sector, attracting industry elites, experts, and corporate representatives to discuss trends and innovations in brand development [3]. - The forum included a ceremony for the release of the "Brand Development Power Evaluation" group standard [1]. Group 2: Standard Development - The "Brand Development Power Evaluation" standard was initiated by the China Advertising Association in collaboration with the Fangyuan Certification Group and the National Advertising Research Institute [5]. - The standard aims to regulate brand evaluation activities, ensuring fairness, transparency, and objectivity in the evaluation process [5]. - The evaluation framework incorporates non-financial metrics to reflect the value created by brands for stakeholders, providing a reference for organizations in building brand culture [5]. Group 3: Industry Implications - The Securities Times, as a co-drafter of the standard, contributes insights from a financial media perspective, enhancing the evaluation framework's industry applicability [6]. - The "Brand Development Power" is defined as a brand's comprehensive ability to grow, evolve, and maintain competitive advantages in the market [6]. - The evaluation focuses on assessing brands' future growth potential, adaptability, and sustainable competitiveness, which is crucial in the context of increasing global competition [6].