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守正创新践普惠 专业陪伴护成长——长城基金2025投资者陪伴回顾
Xin Lang Cai Jing· 2025-12-31 08:47
Core Viewpoint - The company emphasizes its commitment to investor-centric practices and inclusive finance, aiming to build a comprehensive investment education service system that integrates online and offline channels by 2025 [1][7]. Online Education Initiatives - The company is enhancing its online investment education formats through short videos, comics, and live broadcasts, making complex investment concepts more accessible and engaging [2][8]. - The original IP "Chengbao" will debut in 2025, providing a friendly companion for investors on their financial journey [2]. - New video series and comic stories are designed to convey long-term investment principles and market insights, with a focus on technology and other key sectors [2][8]. - A collaboration with Weiquan has resulted in the "Technology + Fund Allocation Guide," which outlines investment opportunities in various sectors, including solid-state batteries and AI healthcare, to assist investors in planning for 2026 [2][8]. Live Broadcasts - The "Investment Xiaohongshu" series has aired 22 sessions, attracting nearly 3 million viewers, serving as a vital resource for investors to understand market trends [3][9]. - The newly launched "Index Growth Season" will provide regular live broadcasts to help investors grasp index characteristics and market rotation opportunities [3][9]. - The company collaborates with major media outlets to conduct themed live broadcasts focusing on hot topics like AI and new consumption, featuring in-depth industry analyses by fund managers [3][9]. Offline Education Efforts - The company is committed to bringing investment education to various community settings, targeting specific demographics such as the elderly and students, to promote inclusive finance [4][10]. - During the 3.15 Investor Protection event, the company set up interactive booths to disseminate financial knowledge through engaging activities, attracting over 4,000 participants [4][11]. - The company has conducted educational sessions in senior universities, addressing scams and providing practical fraud prevention tips [4][11]. Campus Engagement - In response to industry initiatives, the company has organized lectures on AI investment and fraud awareness at universities, including Peking University and vocational schools [5][11]. - The company donated educational materials to schools in underprivileged areas, aiming to instill financial safety awareness among young students [5][11]. Community Outreach - The "Wealth Great Wall Journey" initiative continues to facilitate face-to-face interactions with investors across the country, enhancing professional service levels for financial advisors [6][12]. - The company organizes community events, such as hiking activities, to foster deeper connections between investors and fund managers, encouraging discussions on investment strategies [6][12]. - The company is dedicated to long-term investor education and protection, continuously exploring innovative educational formats and expanding the reach of inclusive finance [6][12].