Core Viewpoint - The company has a rich reserve of variety shows and dramas for 2026, with a broader range of themes compared to previous years. The company is also advancing marketing innovations to explore the value of the post-linkage. The commercial value of the Mango ecosystem is expected to be further released [1][11]. Group 1: Variety Shows - The company will launch over 20 new innovative variety shows in 2026, maintaining the iteration of established IPs like "Voice of Life" and "Singer" while also rebooting popular shows such as "Dear Inn" and "We Are Here" [1][4]. - The innovative variety shows will cover diverse themes, including music, social healing, and outdoor live interaction, with successful shows from this year continuing to iterate in 2026 [1][5][6]. - The company has confirmed the continuation of established IPs and the introduction of new formats, enhancing the variety show landscape [3][4]. Group 2: Dramas - The company has over 80 drama series in reserve for 2026, with a wide range of themes including ancient and modern romance, suspense, and historical dramas [2][8]. - The drama reserves include notable titles such as "Waiting for You," "Forensic Qin Ming: Doll," and historical dramas like "The Peaceful Year" [2][7]. - The company is also expanding its short drama offerings, with over 60 short dramas planned, categorized into three thematic matrices [8]. Group 3: Marketing Innovations - The company is implementing a comprehensive marketing strategy that includes full matrix marketing, linking IPs, and exploring new marketing methods to attract brand budgets [9][10]. - The marketing approach focuses on transforming artist value into long-term trust mechanisms, extending online influence to offline experiences, and enhancing the shareability of advertising content [10][11]. - The company aims to create a robust ecosystem that integrates content, social media, and merchandise to maximize the commercial value of its offerings [9][10].