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古韵新潮 文旅向盛——“强省进行时”系列观察报道之六
He Nan Ri Bao· 2025-11-26 23:22
Core Viewpoint - The development of Henan as a cultural tourism strong province is driven by strategic policy frameworks, innovative integration, and digital empowerment, showcasing a blend of historical richness and modern vibrancy [4][5][7][8]. Policy Framework - The provincial government has set a strategic goal to build a cultural tourism strong province and a world-class cultural tourism destination, supported by a comprehensive policy matrix covering land, finance, fiscal measures, cultural heritage protection, and consumption expansion [4]. - From 2023 to mid-2025, Henan is expected to receive a cumulative total of 2.723 billion tourists, generating over 2.64 trillion yuan in tourism revenue, with annual growth rates of 6.8% and 7% respectively [4]. - In 2024, Henan's tourism is projected to surpass 1 billion visitors and 1 trillion yuan in revenue, officially entering the "trillion-level" industry category [4]. Spatial Layout - Henan is reshaping its cultural tourism landscape through "full-area linkage," connecting over 200 4A-level scenic spots with more than 10,000 kilometers of tourism roads [4]. - The tourism traffic from the four ancient capitals of Zhengzhou, Kaifeng, Luoyang, and Anyang accounts for over 45% of total visitors [4]. - Notable attractions like the "extreme service" of the Pang Donglai in Xuchang have drawn over 30 million visitors annually, highlighting the province's growing tourism infrastructure [4]. Innovative Integration - Henan is breaking traditional boundaries in cultural tourism by fostering innovation and cross-industry integration, enhancing visitor experiences from superficial to immersive [5][6]. - The Henan Drama Fantasy City, covering 622 acres with 21 theaters, has attracted over 50 million visitors since its opening in 2021, with a significant portion being out-of-province audiences [6]. - The "Cultural Tourism +" model has led to the creation of over 120 new business formats and scenarios, integrating tourism with education, agriculture, and health [6]. Digital Empowerment - The province is leveraging digital technology to enhance cultural tourism experiences, with initiatives like the "Digital Shangdu" exhibit allowing visitors to engage with ancient civilization through AR technology [7]. - The "One Machine Tour Henan" smart tourism platform has over 13 million users, integrating reservation, navigation, and consumption functions to enrich visitor engagement [7]. - The cultural and tourism industry in Henan is projected to generate revenues of 494.4 billion yuan from large-scale cultural enterprises, with an average annual growth rate exceeding 5.2% [7].