Core Insights - In 2025, Henan Province received 1.11 billion tourists, generating a tourism revenue of 1.08 trillion yuan, with year-on-year growth of 4.1% and 5.0% respectively [1] - The province also welcomed 934,500 inbound tourists, with overnight visitors reaching 836,700, marking a significant year-on-year increase of 60.53% [1] - The growth in tourism is attributed to Henan's rich historical and cultural heritage, along with innovative policies and marketing strategies aimed at enhancing the cultural tourism economy [1] Policy Initiatives - Henan has introduced several policies to stimulate cultural and tourism consumption, including the "Yellow River Ancient Capital Tourism Destination Construction Plan (2025-2035)" and the "Three-Year Action Plan for Key Cultural and Tourism Industry Chains (2025-2027)" [2] - The province has issued a total of 130 million yuan in cultural tourism and accommodation consumption vouchers, which have directly driven nearly 900 million yuan in consumption [2] Product Innovation - The introduction of new tourism products has significantly contributed to visitor numbers, with attractions like the Wansui Mountain Wuxia City receiving 24.5 million visitors and generating 1.25 billion yuan in revenue, reflecting year-on-year growth of 148.32% and 135.75% respectively [2] - The province has also seen the establishment of new cultural tourism landmarks, including the new museum at the Dahu Village site and the Han-Wei Luoyang Ancient City site museum, which are expected to boost cultural tourism consumption [4] Event and Night Economy Development - In 2025, Henan hosted 50 large-scale commercial performances, generating ticket revenues of 578 million yuan and driving overall consumption of 3.668 billion yuan [4] - The province has launched various night-time cultural tourism products and events, such as "Yuzhen: National Treasure Wonderful Night" and "Fuminli City Tour," to enhance the night economy [4] Marketing and Promotion - Henan has organized numerous promotional activities, including 21 seasonal theme promotion events and 18 external tourism promotion activities, to attract visitors from outside the province [4] - The province has also participated in international cultural exchange events, such as the "Happy Spring Festival: Understanding Central Plains" activities in Singapore and South Korea [4]

Core Viewpoint - The Ministry of Culture and Tourism of China has announced the second batch of national tourism performance精品名录, featuring 27 projects that showcase high-quality development in tourism performances, integrating cultural and tourism sectors, and driving consumption [1] Group 1: Cultural Significance - Tourism performances serve as a "living exhibition" of local culture, deeply exploring local history, intangible cultural heritage, and folk resources to achieve a win-win situation for cultural transmission and tourism development [2] - The project "The First Crossing of the Long March" in Jiangxi utilizes red resources to create an immersive experience, effectively promoting cultural dissemination and driving consumption in the revolutionary old area [2] - The project "Eternal Horse Ode" in Inner Mongolia highlights horse culture through a blend of dance, acrobatics, and multimedia, becoming a key choice for tourists to experience grassland culture [3] Group 2: Immersive Experience - There is a growing popularity for immersive, interactive, and experiential tourism performances, transforming tourists from "observers" to "participants," significantly enhancing project appeal [4] - The project "Only This Zhouzhuang" in Jiangsu creates a unique experience by integrating modern stage technology with the natural scenery of the ancient town, allowing tourists to engage with the performance [4] - The project "Searching for the Trace of the Goddess" in Luoyang employs AR, VR, and naked-eye 3D technology to create an immersive historical narrative, enhancing visitor engagement [5] Group 3: Industry Development - The flourishing of tourism performances is becoming a crucial engine for driving local cultural tourism consumption and upgrading related industries [6] - Data from the China Performance Industry Association indicates that by 2025, large and medium-sized tourism performance projects will hold 198,700 performances, with an audience of approximately 87.99 million, reflecting growth in the sector [6] - The project "Brave Qin" in Xi'an utilizes a multi-space theater design to enhance the audience's experience, effectively stimulating local cultural consumption and extending visitor stays [6] Group 4: Regional Impact - The project "Only Red Mansion: Drama Fantasy City" in Langfang has attracted significant tourist traffic, transforming Langfang from a transit point to a destination, with over 12 million audience visits since July 2023 [7] - The integration of the "Red Mansion" IP is expected to further promote regional cultural tourism industry development [7] - The current phase of China's tourism performance industry is characterized by quality improvement and efficiency enhancement, driven by policy guidance and market forces [7]

Core Viewpoint - The development of Henan as a cultural tourism strong province is driven by strategic policy frameworks, innovative integration, and digital empowerment, showcasing a blend of historical richness and modern vibrancy [4][5][7][8]. Policy Framework - The provincial government has set a strategic goal to build a cultural tourism strong province and a world-class cultural tourism destination, supported by a comprehensive policy matrix covering land, finance, fiscal measures, cultural heritage protection, and consumption expansion [4]. - From 2023 to mid-2025, Henan is expected to receive a cumulative total of 2.723 billion tourists, generating over 2.64 trillion yuan in tourism revenue, with annual growth rates of 6.8% and 7% respectively [4]. - In 2024, Henan's tourism is projected to surpass 1 billion visitors and 1 trillion yuan in revenue, officially entering the "trillion-level" industry category [4]. Spatial Layout - Henan is reshaping its cultural tourism landscape through "full-area linkage," connecting over 200 4A-level scenic spots with more than 10,000 kilometers of tourism roads [4]. - The tourism traffic from the four ancient capitals of Zhengzhou, Kaifeng, Luoyang, and Anyang accounts for over 45% of total visitors [4]. - Notable attractions like the "extreme service" of the Pang Donglai in Xuchang have drawn over 30 million visitors annually, highlighting the province's growing tourism infrastructure [4]. Innovative Integration - Henan is breaking traditional boundaries in cultural tourism by fostering innovation and cross-industry integration, enhancing visitor experiences from superficial to immersive [5][6]. - The Henan Drama Fantasy City, covering 622 acres with 21 theaters, has attracted over 50 million visitors since its opening in 2021, with a significant portion being out-of-province audiences [6]. - The "Cultural Tourism +" model has led to the creation of over 120 new business formats and scenarios, integrating tourism with education, agriculture, and health [6]. Digital Empowerment - The province is leveraging digital technology to enhance cultural tourism experiences, with initiatives like the "Digital Shangdu" exhibit allowing visitors to engage with ancient civilization through AR technology [7]. - The "One Machine Tour Henan" smart tourism platform has over 13 million users, integrating reservation, navigation, and consumption functions to enrich visitor engagement [7]. - The cultural and tourism industry in Henan is projected to generate revenues of 494.4 billion yuan from large-scale cultural enterprises, with an average annual growth rate exceeding 5.2% [7].

Core Insights - The integration of technology and art is becoming a new engine for expanding the boundaries of cultural expression and revitalizing Chinese cultural memory [1][2] Group 1: National Strategy - The fusion of "technology + art + cultural memory" is a strategic direction emphasized by national leadership, aiming to stimulate innovation and creativity in cultural practices [2] - The 2022 Beijing Winter Olympics opening ceremony exemplifies how technology and art can empower cultural memory, transforming abstract cultural symbols into interactive visual languages [2] Group 2: Emotional Engagement - The effectiveness of technology in art lies in its ability to make cultural memories tangible and relatable, avoiding mere technical displays [3] - Projects like "Seeking the Trace of the Goddess" have successfully engaged over 600,000 visitors, showcasing the beauty of traditional culture through digital imagery [3] Group 3: Technological Tools - New technological advancements such as AI, VR, AR, and digital projection are breaking down barriers between past and present, allowing cultural memories to be integrated into contemporary life [5] - The Long March Cultural Digital Art Museum utilizes digital technology to recreate significant historical scenes, allowing 1.7 million visitors to experience the hardships of the Long March [5] Group 4: Cultural Experience - The combination of "time-space scenes" and "natural scenes" expands the dimensions of cultural memory experiences, as seen in projects like the "Chuyun No. 1" theater [5] - Digital art enables cultural memory dissemination to transcend temporal and spatial limitations, creating a comprehensive online and offline experience [6] Group 5: Collaborative Innovation - The activation of cultural memory, integration of intangible cultural heritage with tourism, and cross-industry innovation require the empowering role of technology and art [6] - A collaborative effort among government, society, and cultural practitioners is essential to create innovative works that resonate with cultural depth and warmth [6]

Group 1 - The core viewpoint emphasizes the integration of cultural and tourism industries in Henan province, showcasing various artistic performances and projects that enhance the tourism experience [1] - Six tourism performance projects have been selected for the Henan tourism performance boutique catalog, including "A Journey of Drama" in Zhengzhou and "Water Show" in Puyang, highlighting the province's cultural richness [1] - The shift from scenic tourism to immersive and interactive experiences is identified as a key driver for the development of the cultural tourism industry [1] Group 2 - The Henan Provincial Department of Culture and Tourism aims to position the province as a center for cultural heritage and innovation, and a world-class cultural tourism destination [2] - The strategy includes leveraging cultural resource advantages, promoting digitalization, and enhancing the quality of cultural tourism performances [2] - The focus is also on addressing weaknesses in cultural transformation, industry capacity, international outreach, and strengthening operational entities within the tourism sector [2]