Core Viewpoint - The summer season has marked a significant transformation in the short drama industry, shifting from a focus on "traffic supremacy" to "quality supremacy," reshaping the content landscape of the domestic entertainment market [5]. Group 1: Performance Data - The summer season attracted 31.1 billion views for short dramas, surpassing the 15.6 billion views of the top 20 long dramas, indicating a shift in consumption patterns [7]. - The top short drama, "Eighteen-Year-Old Grandma 2," achieved an average of 25 million views per episode, while several long dramas averaged over 30 million views, showing a narrowing gap in viewership [7]. - A total of 16 short dramas exceeded 1 billion views, with the summer season setting multiple records for rapid viewership growth [9]. Group 2: Content Trends - The short drama industry is experiencing a self-iteration capability, moving beyond superficial changes in themes to systemic innovations in narrative modes, character settings, and aesthetic styles [14]. - New short dramas are breaking traditional narrative patterns, focusing on realistic portrayals and character authenticity, thus redefining the balance between popularity and quality [15]. - The integration of social issues into short dramas has redefined their potential, with themes like intergenerational relationships and national pride resonating with audiences [19]. Group 3: Platform Policies - Major platforms like Hongguo, Tencent Video, and iQIYI are implementing new policies to encourage high-quality content creation, shifting the focus from mere traffic to content quality and user engagement [22]. - Hongguo's recent policy changes include increasing minimum guarantees and revenue-sharing ratios, aiming to attract quality creators and establish a more structured creative ecosystem [23]. - Tencent Video and iQIYI have also enhanced incentives for exclusive quality content, emphasizing long-term viewer engagement over new user acquisition [24].