Core Insights - Actress Lou Yixiao officially announced the establishment of a new brand "Tutu Bear" focused on short drama incubation, taking on dual roles as an actress and producer [1][3] - The brand will launch two new short dramas, "I Dress the General in Armor" and "Cash Out Life," showcasing Lou's commitment to the short drama format [1][3] - Lou expressed her belief in the potential of short dramas as a new medium and her proactive approach to embracing new opportunities in her career [3] Company Overview - Lou Yixiao, whose real name is Lou Xiaoxiao, has previously been associated with six companies in the fields of film and television culture and investment management, all of which have been dissolved [3] - The establishment of "Tutu Bear" is seen as a significant adjustment and restart in her business and career strategy [3] Industry Trends - The short drama market has gained significant traction in recent years, attracting mainstream stars to participate both in front of and behind the camera [4] - The upcoming short drama "One Sister," produced by Huang Xiaoming, is set to launch in August 2024, indicating a growing interest in this format among established industry figures [4]