Core Viewpoint - The news highlights the significant growth and performance of the short drama segment of the company, with a notable increase in production and market potential in the Chinese micro-short drama industry [1]. Company Performance - As of the report, the company's stock price increased by 4.12%, reaching HKD 33.84, with a trading volume of HKD 229 million [1]. - The company announced that it produced over 120 short dramas in 2025, showcasing a substantial increase in production capacity [1]. Industry Insights - According to Huajin Securities, the micro-short drama market in China is projected to reach CNY 67.79 billion in 2025, representing a year-on-year growth of 34.40% [1]. - The market for online micro-short dramas is expected to exceed CNY 150 billion by 2030, indicating strong future growth potential [1]. - The industry has seen a shift from single-genre "爽剧" to a more diverse range of innovative themes, with brand IP customization becoming mainstream [1]. - From January to August 2025, short video platforms launched 233 brand collaboration micro-short dramas, with 87 new brands entering the market and a brand reinvestment rate exceeding 60%, showing significant year-on-year improvement [1].