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寻找微短剧中的“诗和远方”
He Nan Ri Bao· 2025-05-29 23:42
Core Viewpoint - The initiative "Traveling with Micro Short Dramas in Henan" aims to integrate micro short dramas into cultural tourism, transforming tourism destinations from mere filming locations to popular check-in spots, thereby enhancing the visibility and influence of Henan's cultural tourism brand [2][5]. Group 1: Promotion and Development of Micro Short Dramas - The event "Traveling with Micro Short Dramas in Henan" was launched to promote micro short dramas as a new form of cultural tourism marketing, aiming for deep integration of drama and scenery [2]. - In 2024, Zhengzhou ranked second nationally in the short drama industry, indicating its significance as a hub for content planning, filming, and production [2]. - The provincial government is actively implementing policies to support the micro short drama industry, including regular training and creative activities for industry practitioners [3][12]. Group 2: Showcasing and Marketing Strategies - The initiative includes showcasing excellent micro short dramas on major platforms like Douyin and Tencent, aiming to create a new concept of "Your Short Drama Travel Guide" [3]. - A promotional matrix has been established across various media platforms, with over 100 articles published to enhance the initiative's visibility [3]. - The project has led to the selection of five micro short dramas for national promotion, highlighting Henan's creative capabilities and attracting tourists to filming locations [5]. Group 3: Infrastructure and Talent Development - A major indoor filming project has been established in Xinxiang, focusing on professional filming, systematic training, and industrial operation, with plans to train over 1,000 professionals [10]. - The city of Dengfeng plans to develop multiple micro short drama filming bases and support the creation of impactful scripts, aiming for significant viewership and engagement [12]. - The first AIGC cross-dimensional mythological micro short drama has achieved over 17 million views since its release, showcasing the potential of innovative storytelling in the industry [13]. Group 4: Diverse Filming Locations - Henan has identified numerous unique filming locations, inviting creators to explore the province's rich cultural and historical backdrop for micro short dramas [6][7][8][9]. - The initiative emphasizes the transformation of popular tourist spots into filming locations, enhancing local tourism and cultural engagement [5].