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中原传媒:数字技术驱动出版阅读融合,上半年归母净利润同比大增超50%
Group 1 - The 15th China International Digital Publishing Expo and the 4th National Reading Conference were held simultaneously in Zhengzhou, showcasing Central China Media's digital innovation achievements, including the well-known IP "Little Rabbit Tom" series and VR projects [1] - The "Little Rabbit Tom" series has sold over 30 million copies in China since its introduction in 2008, highlighting the successful strategic transformation from print to multimedia [1] - Central China Media is advancing a cultural digitalization strategy, utilizing technologies like digital twins and VR/AR to reconstruct ancient texts and cultural resources [2] Group 2 - In the first half of 2025, Central China Media achieved a total operating revenue of 4.575 billion yuan, a year-on-year increase of 1.00%, and a net profit attributable to shareholders of 532 million yuan, a year-on-year increase of 50.39% [2] - The company is actively optimizing its industrial structure and innovating its business model, leveraging digital technology to open new growth avenues [2] - The digitalization efforts aim to transition traditional cultural education from flat reading to immersive experiences, enhancing the overall development momentum of the company [2]