《小巫见大巫》
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魔术师易青峰:让热爱成为青春里的“有形戏法”
Xin Lang Cai Jing· 2026-02-06 00:21
Core Insights - The article highlights the journey of a young magician, Yi Qingfeng, who has transformed his passion for magic into a sustainable business model while promoting cultural heritage and innovation among youth [1][5]. Group 1: Career Development - Yi Qingfeng started his magic journey by creating a magic club in college and reverse-engineering tricks from international magicians, which honed his patience and logical thinking [1][2]. - He won the Hubei Province Golden Chrysanthemum Award and represented China in international competitions, which established his credibility in the field [2]. - After graduation, he realized that treating magic as a mere hobby would limit his potential, prompting him to pursue it as a full-time career [2]. Group 2: Business Ventures - In 2019, Yi Qingfeng returned to Wuhan to start a business, aiming to elevate magic from a "small trick" perception to a theatrical and structured art form [2][3]. - He created an interactive family magic show, "Little Witch Meets Big Witch," which eventually became a signature IP for his team, leading to long-term performances in local theaters [2][3]. - The team successfully performed at the Qintai Grand Theatre, marking a significant milestone for local magicians [3]. Group 3: Community Engagement and Innovation - Yi Qingfeng organizes magic salons and competitions in 25 universities, providing a platform for young enthusiasts to engage with the art form [3]. - He has been involved in public welfare performances and has been recognized as an outstanding cultural volunteer in Hubei Province [3]. - The team has explored innovative business models, including live-streaming sales of products like crayfish vouchers, achieving monthly sales exceeding 2 million yuan [4]. Group 4: Technological Integration - Collaborating with AI technology teams, Yi Qingfeng is utilizing motion capture to record performances and automate live streaming and ticket sales, allowing artists to test market responses without being physically present [4]. - He has connected with nearly 80 intangible cultural heritage artisans to provide them with new opportunities through technology [4]. Group 5: Entrepreneurial Philosophy - Yi Qingfeng emphasizes the importance of taking action while young, viewing the current period as the best time for experimentation and growth [5].