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促进文旅消费升级 第九届丝博会首次设立文旅消费展
Sou Hu Cai Jing· 2025-05-22 07:06
Group 1 - The Silk Road International Expo and China East-West Cooperation and Investment Trade Fair opened in Xi'an, featuring a cultural tourism consumption exhibition organized by the Shaanxi Provincial Department of Culture and Tourism, covering an area of 10,000 square meters with over 70 participating cultural tourism enterprises [1] - The exhibition focuses on integrating cultural tourism technology, night economy, digital creativity, and immersive experiences, showcasing high-quality products and new business models in the cultural tourism industry [3][5] - Various themed exhibition halls highlight the integration of local culture and ecology, such as "Tang Poetry in Chang'an" and "Green Circular Economy," showcasing innovative cultural tourism experiences [5][6] Group 2 - The exhibition features a 300-square-meter immersive stage area designed for interactive presentations of cultural tourism projects, enhancing exhibitor engagement and audience experience [6] - Digital services are central to the exhibition, with innovations like smart navigation, virtual tourism, and online booking, aiming to transform Xi'an into a digital cultural tourism benchmark [8] - A series of thematic promotions and cultural performances are scheduled, including 23 project presentations and 14 cultural exhibitions, showcasing the diverse cultural tourism appeal of the Shaanxi region [8][11] Group 3 - The event emphasizes collaboration between government and enterprises, promoting resource connection and capital inflow through project roadshows and signings [9][11] - Interactive projects such as traditional clothing performances and non-heritage craft experiences aim to bridge cultural heritage with public life, making culture more accessible [11] - The exhibition balances high-end industry layouts with grassroots aesthetics, featuring local cultural events and wellness experiences that integrate traditional wisdom into modern living [11]