Core Viewpoint - The People's Bank of China Chifeng Branch is enhancing financial services in county areas through process reengineering and audits, ensuring service quality and efficiency are maintained after the transfer of responsibilities from county branches to the city branch [1][2]. Group 1: Audit and Process Optimization - The Chifeng Branch conducted special audits to identify and rectify outdated systems following the restructuring of county branches, which affected service continuity [2]. - The branch is implementing a "waste, reform, and establish" approach to optimize various business processes, including credit issuance and payment settlements, thereby reducing operational costs for banks and the public [2]. - A fixed communication mechanism has been established with local governments and regulatory bodies to ensure timely resolution of issues related to county financial services [1][2]. Group 2: Financial Policy and Credit Support - The Chifeng Branch is innovating in the transmission and promotion of financial policies, focusing on increasing credit investment in county areas and enhancing collaboration with various local departments [2]. - As of March 2025, the loan balance in non-central urban county areas reached 174.305 billion yuan, with an increase of 6.682 billion yuan since the beginning of the year, reflecting a year-on-year growth of 7.32%, surpassing the city's average loan growth rate by 1.83 percentage points [2]. Group 3: Service Innovation and Risk Management - The branch has introduced innovative service models, such as the "National Debt Bus Line" and "National Debt Village Chief," to enhance rural financial services and reduce operational risks [3]. - Payment and cash services have been strengthened, allowing county customers to handle banking transactions without leaving their locality, thus improving efficiency and accessibility [3]. - A mechanism for mutual assistance among financial institutions has been established to enhance cash flow and support rural financial services, ensuring comprehensive coverage of financial services in rural areas [3].