央视网消息：电影产业的繁荣发展，带动了"电影+"应用场景的不断丰富、消费链不断延伸。中国电影产业已从传统的票房经济向 多元消费生态转变，成为促进消费、推动经济增长的重要引擎。 2025年以来，"跟着电影去旅游""跟着电影品美食""跟着电影游中国"等活动持续上线。各地推出特色化创新，让"票根经济"新玩法 解锁"游、购、吃、住"全场景。 以2025年国庆假期为例，《志愿军：浴血和平》《刺杀小说家2》《震耳欲聋》等电影拍摄地、取景地和故事发生地，成为国庆中 秋假期人们旅游出行热门目的地。青岛东方影都、横店影视城等电影拍摄制作基地，也让电影"流量"转化为景区景点客流量。福 建、江西、河南等地还推出多条电影主题旅游线路，许多非传统热门旅游点位借助电影热度，实现客流量快速增长。 电影IP跨界融合，从"即时消费"升级为"长期陪伴"，衍生品市场日趋火爆。 在2025年的中国电影市场中，"电影+"已成为一种常态化的运营思维。 中国台港电影研究会会长孙向辉表示，其实这个背后最根本的原因就是把电影不再单纯视为一个电影作品，而把它作为电影经济的 一个起点。把电影已经放到国民经济更大范围里面，去运营、推广，让电影成为国民经济软实力的一 ...

Core Insights - The film market in China is experiencing robust growth during the National Day holiday, with "movie+" consumption models becoming a significant driver of economic activity [1][7] - The audience satisfaction score for this year's National Day film offerings reached 85.4, marking a 2.1% increase year-on-year, the highest in four years [1] - The average ticket price for films during the holiday was 36.64 yuan, reflecting a 9.28% decrease compared to the previous year [5] Group 1: Market Dynamics - Over ten new films were released during the National Day holiday, covering various genres such as historical war, animation, fantasy, and comedy [1] - The total number of film screenings reached 3.1466 million, representing a year-on-year increase of 12.82% [3] - Various local initiatives, such as issuing movie consumption vouchers and offering discounted ticket prices, have attracted more viewers [5] Group 2: Consumption Ecosystem - The Chinese film industry is transitioning from a single box office revenue model to a diversified consumption ecosystem, driven by government policies [7][13] - Activities like "follow the movie to taste food" and "follow the movie to travel" have made filming locations popular tourist destinations, boosting local economies [9][11] - The integration of film and tourism is being actively promoted in regions like Beijing, Zhejiang, and Henan, offering discounts and benefits to movie ticket holders [11] Group 3: Innovation and Investment - The film industry is seeing a diversification of investment, with leading companies expanding their business models to include content IP, diverse scenarios, and operational synergy [16] - The film "Wang Wang Mountain Little Monster" has launched over 800 derivative products, demonstrating the potential for significant additional revenue from related merchandise [17] - The entry of capital from gaming and technology sectors is fostering comprehensive innovation in business models, leading to a more varied revenue structure for films [19]